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Five long-form conversations in the autumn of 2023: George Kambosos Jr, Kreezy Visions, Joe Kwon of Confit Pathways, Billy Dib and Russell Manser on the GEEDUP Podcast couch, under the brand’s own campaign prints.
Two days before Christmas 2022 the GEEDUP team loaded a truck at Toymate and delivered toys to Sydney’s Royal Prince Alfred Hospital, for the hospital to pass on to children in its care.
November 2022: GEEDUP launched its US online store from Los Angeles and returned to ComplexCon in Long Beach. The groundwork, the freight-yard booth, King Push on the floor and four films from the trip.
A week before its US store launch, GEEDUP joined its good friends at Platinum Group in Los Angeles to raise food and funds for the Boys & Girls Club of San Fernando Valley. More than 150 families were fed at Thank...
Blueboy had been with GEEDUP since the jump. In October 2022 they shared a piece, the Forever Grateful hoodie, with a campaign shot in the studio and a release night to match.
GEEDUP stood with George Kambosos Jr through both 2022 title fights with Devin Haney in Melbourne: on his trunks, in the crowd and on camera, with a sold-out capsule in between and the first GEEDUP podcast to follow.
The Spring Del. 1/22 lookbook: the returning G Script Logo tees, Core PFK Tracksuits with Play For Keeps tape and Team Logo Hoodies, shot in the studio with male and female lookbook films.
Spring Del.1/22 opened GEEDUP’s spring season on 2 September 2022 and brought back the G Script Logo, alongside Core PFK tracksuits, Team Logo hoodies and the Sportsman RSP Hoody. It sold out on release night.
Ten years of camaraderie and one reversible duck down jacket. The Geedup Co. × StreetX collaboration was pulled in 2021 when lockdowns stopped the Perth launch, then released in store at StreetX a year later.
On founder Jake Paco’s birthday in August 2022, GEEDUP gave the evening’s profits to charity. It raised $107,567.50, split three ways, with Amend Movement and Confit Pathways named as two of the causes.
The Team Logo Grail closed GEEDUP's 2022 winter: black quilted 550gsm fleece, satin lining, custom hardware and leather detailing, released with Winter Del. 3/22 on 29 July 2022.
Winter Del. 2/22 went from a house in North Canberra to the snow at Thredbo: a road-trip campaign under one line, “Play for Keeps, Forever and Always”, released 24 June 2022.
The Winter Del. 1/22 lookbook and the full drop: Team Logo and Handstyle hoodies, GDUP hooded jackets, the Us vs. Them crewneck and the reversible Play For Keeps bomber. Released 20 May 2022.
GEEDUP's first trip to New Zealand, May 2022: a helicopter, buggies, drones and huskies above the clouds at the Devil's Staircase for the Winter Del. 1/22 campaign, then on to Auckland, both told in GEEDUP's own vlogs.
The Autumn Inj. 1/22 lookbook: one jacket, the PFK Reversible Duck Down Jacket, shot blue side and orange side in the studio, with a lookbook film that turns it inside out.
GEEDUP booked out Campbelltown Sports Stadium to launch the PFK Reversible Duck Down, its first puffer of 2022: the release date on the scoreboard and a seafood table on the pitch. Released 29 April 2022.
The last drop of GEEDUP’s 2022 autumn was shot in a Sydney Airport hangar: a private jet, Play For Keeps and Sportsman pieces, and a release on 1 April 2022 that sold out the same night.
In March 2022 the GEEDUP team took Autumn Del.2/22 to Los Angeles, shooting across Crenshaw and Beverly Hills with Platinum Group's cars, and Jake Paco paid tribute to an early inspiration, Crooks & Castles.
Autumn Del. 1/22 opened GEEDUP’s 2022: a campaign shot in Belanglo State Forest with quad bikes, buggies and a GEEDUP flag, released on Friday 18 February at 6:30pm AEDT.
The Summer Del. 1/21 lookbook: Team Logo basketball jerseys in peach, sky blue and black/blue, the peach Team Logo Hoody and Script Logo B-Ball Shorts, shot in the studio for GEEDUP’s Black Friday 2021 delivery.
Summer Del.1/21 and Del.2/21 landed on Black Friday and Cyber Monday 2021, four days apart, shot at a property tagged The Castle with a macaw and a crocodile on set. Both sold out.
GEEDUP’s first US activation: Booth B16 at ComplexCon in Long Beach, November 2021, and the LA Capsule built for it, led by a 25-piece reversible LA Team Logo duck down.
GEEDUP welcomed Olympic bronze medallist Harry Garside to the family in October 2021. The team stood with him at his title-fight press conference, then filmed the night he won the Australian lightweight belt.
In September 2021 GEEDUP passed 100,000 followers on Instagram. The brand marked it with the team in the office, a caption about three years since the relaunch, and $10,000 in gift cards given back to its community.
Winter Del.3/21, SZN Champions: the baseball-themed last drop of GEEDUP's 2021 winter, released 20 August 2021, with a teal Script Logo No.10 Hoody and a grey and sky blue Sportsman Zip Crewneck.
The 2021 Trophy: the Team Logo Reversible Duck Down, Winter Injection 2/21. Two-tone grey, reversible body and hood, 90/10 duck down, limited to 250 pieces, with Day1 in the lookbook.
Winter Del.2/21: the Ten Year Emblem Hoody, Team Logo hoodies and Script Logo crews for GEEDUP’s tenth year. Day1 fronted the lookbook, the label’s first to feature women. Released 16 July 2021.
Winter Injection 1/21: GEEDUP's first duck down of 2021, wet-look black on one side and matte red ripstop on the other, on a shorter, sportier body. Western Sydney rapper Hooligan Hefs fronted the lookbook.
Winter Del.1/21 made Hoody SZN official: Hooligan Hefs fronted the lookbook, the Multi Coloured Team Logo Hood returned, the Worldwide Hoody arrived in hyper yellow, and the campaign went into a cold room. Released 11...
For its tenth year in February 2021, GEEDUP released a very limited run of S925 silver anniversary rings and built a custom Harley with Tailormade Speedshop, made to be given away as a thank-you to the people behind t...
In October 2020 GEEDUP and Nooky released a single tee in support of NAIDOC Week: GEEDUP and FT. NOOKY on the chest, and the year’s theme, ALWAYS WAS, ALWAYS WILL BE, printed across the back.
For its tenth year GEEDUP made the BRICK, a 100-piece duck down anniversary jacket, and released it with the BRIDGE as the two-jacket ‘Most Wanted’ capsule on 10 July 2020. Each came with a signed, numbered, wax-stamp...
In June 2020 someone hacked and deleted GEEDUP’s Instagram. The page came back on 12 June, the day Winter Del. 2 released, with “I’m baaaack!” and a giveaway for the people who stuck around.
Ron of Kailua Studio, known as Ronstagram and to GEEDUP as Sydney's King of Ink, had tattooed the crew for years. A year of teasers later, the friendship became Ronstoppable: the Sportsman logo reworked with his name.
GEEDUP Co. TV began with Masi Rooc: a 47-minute film on the come-up, released in April 2020, a collaboration hoodie a week later and a second piece, “Soon Home”, in November 2021.
In January 2020, as bushfires burned across New South Wales, GEEDUP released the Team Logo B-Ball Jersey in orange, with 100% of profits split evenly between the NSW Rural Fire Service and Australian Red Cross.
Kreezy Visions has been behind GEEDUP’s camera since 2019, the year the brand named him The Wizard of the West. The shoots, the films, and the podcast episode where he told his side of it.
In 2019 GEEDUP came back: an open letter in February, a webstore back online in May and a line that set the tone. “We never left, we never fell off.” The relaunch, in the label’s own words.
