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Spring Del. 1/22 — Lookbook

Released Friday 02 September 2022, 6:30pm AEST

The lookbook for Spring Del. 1/22, the first drop of GEEDUP’s 2022 spring season, released on Friday 2 September 2022 at 6:30pm AEST. The campaign went poolside; the lookbook went to a pale studio backdrop, with a male and a female lookbook film shot alongside the stills.

  • Model in a black PFK tracksuit with blue tape and a black cap, grey backdrop
  • Model seated on the floor in a black PFK tracksuit with blue tape

Still G

The announcement on 30 August put it in two words, Still G. It was the season the G Script Logo came back, stitched as an outlined G over a Geedup script on black and white tees. Around it came Core PFK Tracksuits in black/blue and grey/cream with Play For Keeps tape down the arms and legs, Team Logo Hoodies in lavender/black and Nardo grey/gold, and PFK Tape Trackpants, with detail shots posted under “Detail & Craftsmanship”. A behind-the-scenes film from the lookbook shoot followed on YouTube in October.

Spring Del. 1/22 lookbook film, August 2022
  • Model in a white G Script Logo tee and grey PFK tape trackpants holding a grey tracksuit top
  • Close-up of a white tee with an embroidered G and Geedup script
  • Model in a black G Script Logo tee and black cap
Spring Del. 1/22 lookbook film, August 2022
  • Model in a grey Team Logo hoody with tonal arch lettering
  • Model in a lavender Team Logo hoody with black arch lettering
  • Model adjusting a black cap, black tracksuit top open over a white Script Logo tee
  • Close-up of blue Play For Keeps tape running down a black track jacket sleeve
Spring Del.1 Lookbook BTS — GEEDUP on YouTube, October 2022

More from Discover

  • A woman in a black and blue PFK tracksuit with a holdall on stone steps beside a vintage car

    Still G — Spring Del. 1/22

    Spring Del.1/22 opened GEEDUP’s spring season on 2 September 2022 and brought back the G Script Logo, alongside Core PFK tracksuits, Team Logo hoodies and the Sportsman RSP Hoody. It sold out on release night.

    Campaign
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