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Discover

Autumn Inj. 1/22 — Campbelltown Stadium

Released Friday 29 April 2022, 6:30pm AEST

To launch its first puffer jacket of 2022, GEEDUP booked out Campbelltown Sports Stadium. “What better way to intro our first puffer jacket of the year than to just book out the entire stadium, lights and break bread with our crew right in the middle,” the campaign film’s description reads.

Autumn Injection 1 was a single piece, the PFK Reversible Duck Down Jacket, released on Friday 29 April 2022 at 6:30pm AEST.

  • A man in a blue GEEDUP duck down jacket stands on a black four-wheel drive beneath the Campbelltown Sports Stadium scoreboard, which reads GEEDUP, 29 PFK 4, 20:22

Under the lights

The posts tagged the stadium from 20 April. Under the lights the scoreboard ran the release date as a score: GDP 29, PFK 4, 20:22. A long table was set on the pitch with prawns, lobster, oysters and scallops, and the crew ate in the middle of the field.

Two days before release came a line to match: “Been putting points on boards since 2010.”

  • A man in the orange side of the PFK reversible jacket crouches on the stadium pitch at night, hood up
  • Four men in blue and orange PFK reversible jackets stand on the pitch under the GEEDUP scoreboard
  • A man in a blue PFK jacket and black trackpants on the pitch, the GEEDUP scoreboard behind him

The jacket

The PFK Reversible Duck Down was blue on one side and orange on the other, with a College Logo tackle twill appliqué on each. It was filled with 90% duck down and 10% feather, with a zip-flip hood that reverses and removes, a left-arm pocket with PFK hardware, custom Team Logo zip pulls and a Play For Keeps loop tag.

  • A man in the orange side of the PFK reversible jacket stands in front of empty stadium seating
  • Two men in the blue and orange sides of the PFK reversible jacket on the stadium pitch at night
  • Close-up of the College Logo tackle twill on the blue side of the PFK reversible jacket, orange hood lining showing

The run-in

It started on 6 April with a warning: “Autumn was a warm up… Winter will raise the bar.” A week of SOON posts followed, and on 14 April a reel named the piece, “PFK REVERSIBLE DUCKDOWN JACKET,” with the date. On 21 April: “The streets about to be flooded with drip.” A behind-the-scenes reel from the shoot went up on 24 April and a Behind The Garment reel on the 27th, the day before the full preview.

  • A long table on the pitch set with prawns, lobster, oysters and scallops
  • A man in the blue PFK reversible jacket laughs at the seafood table on the pitch

Release

GEEDUP billed it as the last drop of the season. On release afternoon the team posted one line: “500 bricks ready for distribution.” That was the full run: 500 jackets were made. An hour before the drop came another: “1HR TILL WE FLOOD THE STREETS AGAIN.”

Three weeks later the full campaign film, a little over seven minutes long, went up on YouTube.

Autumn Injection 1 Campaign — GEEDUP on YouTube, May 2022
Talent — @jamesjoel

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