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Los Angeles — Autumn Del.2/22

In the first days of March 2022 the GEEDUP team flew to Los Angeles to shoot Autumn Del.2/22. "Adlay out in LA," read the first post from the trip. A few days later came the line that summed it up: "Really went and took the West to the world."

The delivery released back home on Friday 11 March 2022 at 6:30pm Sydney time, with the team still in LA, posting "2HRS" from Beverly Hills as the clock ran down.

Autumn Del.2/22 — Los Angeles

The city

The posts from the trip were tagged across the city: the Crenshaw District, Beverly Hills, the Los Angeles Convention Center. Platinum Group sorted the cars. "Big love to the brothers at Platinum Group for sorting us wheels while we're out here," GEEDUP wrote.

The LA side turned out for the shoot, and the team's own films were tagged with Kreezy Visions behind the camera. "The crown has been claimed, again," read the first reel from the city.

The campaign film starts above Los Angeles, follows a black car up a hillside street, gathers the crew around a pool as the light drops, then pulls back over the city.

  • Two men in GEEDUP hoodies stand in the middle of a palm-lined street in Los Angeles
  • A man in an orange GEEDUP crewneck stands in the open doors of a black car in front of a Platinum Group truck
  • Back view of a black jacket with a white Geedup script across the shoulders, palm trees and a black car behind
  • Two men in GEEDUP pieces stand between a black car and a yellow school bus on a palm-lined street
  • A man in a grey hoodie with an orange and blue GEEDUP arch leans on a black car under palm trees

Crooks & Castles

The day before release, Jake Paco wrote about what the trip meant to him. "When we started this thing of ours, Crooks & Castles was a massive inspiration to us. I remember speaking with [A.J. Corleone] soaking up as much knowledge as I could, whenever I could."

A.J. Corleone was with the team through the trip. "7yrs on," Jake finished, "we're building this thing of ours out here in Los Angeles."

This whole trip was a movie. We really brought Geedup to LA.
GEEDUP, March 2022

After the drop

The posts kept coming after release. Near the end of the trip the team stopped by APT 4B, and left saying it "made us want to open another store back home". Later in March a post from the Los Angeles Convention Center was captioned "MultiNational Garment Dealers", and in April one more photo from the city: "From the west to the world."

The recap film, AUTUMN DEL.2/LA TRIP, went up on YouTube in May: a backstage pass into the lookbook shoot, the crew touching down at LAX, and the campaign being made across the city.

AUTUMN DEL.2/LA TRIP — GEEDUP on YouTube, May 2022
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