The two labels came up together. GEEDUP remembered Gucci Smoothie “kicking off around the same time we did”, and wrote that they had “grown along side each other as brands and business owners ever since.”

The back-and-forth was public for years. In February 2020 GEEDUP rolled through a Sauti Systems and StreetX pop-up at M2 Gallery and floated a Jake Paco versus Gucci Smoothie match-up, noting the StreetX man would need to “put some weight on that frame” first.

That November GEEDUP posted from Perth, this time with a takeover joke: “@streetx // Now under new management.” It ran under #takeoverSZN.

The collaboration was teased on 2 August 2021 with a question: “What you thought, we were finished..?” Nine days later GEEDUP explained why it had to wait. The plan had been to fly to Perth and drop the jacket in store, the two teams side by side, because a partnership like this deserved “the right type of content that emulates the partnership properly.”

Lockdowns kept getting in the way, “curve ball after curve ball”, and GEEDUP withdrew the release “til further notice, or until we can land our feet on western soil.”

The GEEDUP × STREETX Reversible Duck Down, listed as the third injection of Winter/21, reversed from black to a hyper yellow-green. The black side carried a Street X // Team Logo emblem in tackle twill across the back and a Street X Core Logo rubber appliqué at the chest. The hyper side had a 3M reflective STX Core Logo print on the back. Inside was a 90/10 duck down fill, finished with custom Street X Core Logo zip pulls. On the back emblem: “They Know // Play For Keeps.”

“That time, finally,” GEEDUP posted on 4 August 2022. The campaign was shot in a Sydney car workshop and ran under the line “THEY KNOW // PLAY FOR KEEPS”, posted jointly by the two brands. StreetX confirmed the date from its own account: an in-store release on 12 August at 6pm.

The night before, GEEDUP called it “East meets West”. On the day the store closed at 5pm and reopened at 6pm Perth time, first in, best dressed, with a warning to wait patiently in line “unless you’re causing @guccismoothie headaches”. The trip became a Perth vlog, published on YouTube that November.

A year late, the jacket landed the way both teams had wanted it from the start: in the shop, on the night, in front of the people who had watched ten years of banter play out.