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Discover

Harry Garside — Welcome to the Family

Harry Garside came home from the Tokyo Olympics with a bronze medal and turned professional soon after. Three months after Tokyo, GEEDUP welcomed him into the family.

What followed was one of the brand's closest runs with a fighter: the team at his press conference when his first title fight was announced, a camera with him from the street to the dressing room on fight night, and GEEDUP down the leg of his trunks when he won the Australian lightweight title.

Tokyo

Garside boxed at lightweight in Tokyo. He reached the semi-final, lost to Cuba's Andy Cruz, and came away with bronze, reported at the time as Australia's first Olympic boxing medal in more than three decades. The press also loved the detail that he was a plumber by trade who used ballet in his training.

Welcome to the family

On 30 October 2021 GEEDUP posted Garside at its own space with Jake Paco and a single line: "Welcome to the family bred, lets grow." There was no announcement beyond that, and no product.

  • A quilted black GEEDUP Play For Keeps jacket seen from behind under strings of fairy lights
  • Harry Garside walks out under stage lights in a green and gold robe with AUSSIE HARRY across the back
  • Harry Garside in the ring after the fight, green trunks with GARSIDE on the waistband and GEEDUP down the leg

Fight confirmed

In February 2022 Garside's shot at the Australian lightweight title was announced at a press conference at the Hordern Pavilion in Sydney, and GEEDUP was in the room. "Fight Confirmed," the post read. "The lads on ground floor with [Harry] at todays press conference. Fighting for the Australian title."

Trevene Patrick and Yasir Sungkar from the GEEDUP team were tagged in the photo next to him, along with No Limit.

The fight took place on a Wednesday night in early April 2022, in Sydney.

Fight night with Harry Garside

Fight night

GEEDUP's film of the night opens on a quilted Play For Keeps jacket walking under a canopy of fairy lights, Geedup MFG Co., Sydney to Worldwide, across the back. Inside come the hugs from familiar faces, then Garside warming up on the pads.

Then the walk-out: a green and gold robe with AUSSIE HARRY across the shoulders, a television camera ahead of him and phones raised on both sides. Under the robe he wore green trunks with GARSIDE across the waistband and GEEDUP down the leg in gold.

Harry Garside, the fight

The title

It was only Garside's second professional fight, against the more experienced Manuer Matet, and it went the distance. The judges scored it 98-92, 98-92 and 99-91, a unanimous decision and the vacant Australian lightweight title.

GEEDUP's camera caught what came after: his arms raised, Garside lifted onto shoulders in the middle of the ring, and finally the belt, held up to the lens in a quiet dressing room. The welcome post had ended with two words, "lets grow". Five months on, the first belt was in.

GEEDUP cut the night three ways, a reel, a shorter story edit and a full vlog, and boxing stayed close to the brand: that September it released its collaboration with George Kambosos Jr.

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