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Geedup Co. × Blueboy — Forever Grateful

Released Friday 21 October 2022, 6:30pm AEDT

Blueboy had been with GEEDUP “since the jump”. He fronted the Autumn Del. 1/21 lookbook, and in October 2022 the two put their names on the same piece: GEEDUP x Blueboy, Forever Grateful, released on Friday 21 October 2022 at 6:30pm AEDT.

It was a single hoodie with a full campaign behind it: a film of Blueboy writing, recording and performing, studio portraits shot on film, and a release night to finish.

GEEDUP x Blueboy — Forever Grateful

Since the jump

Blueboy’s name was on GEEDUP’s feed well before this. In August 2020 the label posted him with two words, “Next up”, and shared the visuals for Hooligan Hefs’ “Same Road” featuring Blueboy. In March 2021 he fronted the Autumn Del. 1/21 lookbook: “@blueboyjords for @geedupco.” By January 2022 the caption was simply “Brother Blue.”

The collaboration was teased on 24 August 2022 with two words and a date: “OCTOBER!! GEEDUP x BLUEBOY.” On 10 October came “OCT 21st”, and three days later the first images, posted jointly with Blueboy under the name of the piece: “Forever Grateful.”

In release week the posts came daily. On 19 October a second joint post carried one of Blueboy’s own lines, and the next day the film went up under the name of the piece: “GEEDUP x BLUEBOY // FOREVER GRATEFUL.”

  • Blueboy in a black GEEDUP Forever Grateful hoodie at a microphone with headphones, a painting and a motorcycle behind him, shot on film
  • Blueboy adjusting his headphones at a microphone in a black GEEDUP hoodie, shot on film

The piece

Forever Grateful was a Team Logo hoodie in 380gsm fleece: the GEEDUP arch in terry towel and tackle twill, “Forever Grateful” in tackle-twill script beneath it and Team Logo hardware on the hood button. Blueboy wore it in an extra large.

The campaign was built around the music. Kreezy Visions was tagged on the film, which follows Blueboy writing at a desk under blue light, recording with headphones on and performing to a crowd. The studio portraits were shot on film, in front of a painted backdrop and a motorcycle.

GEEDUP’s archive from the release holds more than went out: a one-take live performance film, behind-the-game edits and short outfit-transition clips cut for vertical video.

  • Blueboy pulling up the hood of a black GEEDUP Forever Grateful hoodie against a dark backdrop, shot on film
  • Close-up of the GEEDUP arch in blue terry towel with Forever Grateful script across a black hoodie
  • Blueboy writing at a white desk in a black GEEDUP Forever Grateful hoodie, lit blue, shot on film
If we in it then we here to play, we won’t fold.
Blueboy, October 2022
  • Blueboy in a black GEEDUP Forever Grateful hoodie against a blue projected backdrop, shot on film
  • A hooded figure in a black GEEDUP Forever Grateful hoodie against a dark backdrop

Release night

Delivery day started with a team photo and two words: “DELIVERY DAY.” The drop came with a release night, with Chur Burger’s food truck and Buzz Speaker Hire among those tagged.

Afterwards GEEDUP thanked “our brother @blueboyjords who’s been with us since the jump” and everyone who made the evening: “we couldn’t do this thing of ours without you, our community.” A month later it closed the chapter with a reel captioned “One for the books.”

  • Three men at the release night, two in black GEEDUP Forever Grateful hoodies, shot on film
    Release night, October 2022

The connection did not end there. In April 2026 Blueboy was back in GEEDUP’s frame, tagged behind the scenes of Delivery 03/26, a delivery GEEDUP described as “real stories, real experiences, real life changing moments with real people.”

Talent — @blueboyjords Film — @kreezyvisions (tagged)

More from Discover

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    Del. 03/26 — Lookbook

    The Delivery 03/26 lookbook with Youngn Lipz: the reversible Handstyle jacket, a goose-down puffer vest, Team Logo Cursive and PFK 2.0 hoodies, the CDG crewnecks, and the A Westside Story film that followed.

    Lookbook
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