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Sydney, 6 November 2026: Paulo Aokuso, in sand GEEDUP trunks, stopped Mobin Khahrazeh in the second round to go 13–0, then was announced for the Haney vs Paro undercard in San Francisco.
Black Friday arrived almost a month early in 2026: a password-only drop, ten $1,000 cash prizes, orders refunded live across the weekend, and a Rolex GMT-Master II drawn from every order.
Eight days before Black Friday 2026, GEEDUP took founder Jake Paco and StreetX’s Gucci Smoothie to a shooting range in the American desert, with the brand’s blue Black Friday posters along as targets. Ten years of ban...
Jake Paco’s own record of GEEDUP’s 2026 in Los Angeles: dinner with Pusha T, Blacc Sam and The Marathon, G Perico, and a West Hollywood night with Edgar Berlanga. “A few pictures rarely tell the whole story.”
Harlem rapper Fergie Baby previewed his single in a ninety-second park walk wearing the GEEDUP × Vanson Bones Jacket. In October 2026 the clip became a TikTok trend of its own.
OhGeesy fronted Delivery 06/26: a garage shoot by Emilio Sanchez, monogram jacquard outerwear, Lil Don's for the kids and billboards on the street. Released 21 August 2026, 6:30pm in each region.
OhGeesy fronts Delivery 06/26, released 21 August 2026 across Australia, the US and the UK. Monogram jacquard duck down, a reversible shell in Tiffany and black, chenille Team Logo hoodies and Lil Don's for the kids.
GEEDUP marked fifteen years in late July 2026 with a Friday-night dinner for the friends and family who have been part of the journey: one long candlelit table, GEEDUP place cards, and the whole night shot on film.
The Delivery 05/26 lookbook with Team Aokuso and family: a reversible leather and faux fur jacket, jacquard monogram and Play For Keeps hoodies, the Ol’ English set and the return of Lil Don’s. Released 10 July 2026.
Boxer Paulo Aokuso and his family front Delivery 05/26: a Sueno Productions film on the title that matters most, a pivot in GEEDUP's direction and the return of Lil Don's. Released 10 July 2026.
GEEDUP Co. TV's A Westside Story returns with Youngn Lipz: a day in Miller, a private screening for the people closest to the story, and a 29-minute film on the road before the spotlight.
Delivery 04/26 opened on a private jet and closed on fifteen years in the field: the campaign film, the studio sessions and the embroidery floor behind the drop of 5 June 2026.
Delivery 04/26, released 5 June 2026 in GEEDUP's fifteenth year. The 15YR PFK Hoodie carries the milestone, alongside the Team Logo Quilted Hoodie 2.0, a Cursive Logo set, the PFK Company Hoodie and Handstyle denim.
The Delivery 03/26 lookbook with Youngn Lipz: the reversible Handstyle jacket, a goose-down puffer vest, Team Logo Cursive and PFK 2.0 hoodies, the CDG crewnecks, and the A Westside Story film that followed.
Youngn Lipz fronts Delivery 03/26: a film by Sueno Productions and Kreezy Visions, a story rooted in Sydney’s south-west, and the documentary that followed, A Westside Story. Released 24 April 2026.
In April 2026 GEEDUP flew to Melbourne to be ringside for Lilo Telepe’s title fight against Joel Camilleri, the biggest of his career. Twelve hard rounds, and a class act.
The Delivery 02/26 lookbook: GDUP zip hoodies in 420gsm fleece, Garment Co. and Play For Keeps tees, red caps and the G sunglasses, shot in a roller-door garage beside a white Lamborghini. Released 27 March 2026.
Delivery 02/26 was built around the G sunglasses: boxed, hand-signed, then iced out with Luxe Trading Haus. V.V Ace on set in Melbourne, five years since the relaunch, released 27 March 2026.
On 14 March 2026 GEEDUP inflated a house-sized hoodie in Western Sydney and ran a swap: old gear in, GEEDUP out, with every traded piece donated to St Vincent de Paul. Take Flight broadcast it live.
GEEDUP and Vanson Leathers took a 10-piece capsule to New York Fashion Week 2026: a 1 of 1 sculpture, a factory visit, the Bones Jacket and a launch at Complex NY with 41WORLD.
GEEDUP and Vanson Leathers, the Massachusetts workshop sewing motorcycle leathers by hand since 1974, made the Bones Jacket for NYFW 2026: competition-weight steerhide, leather bones front and back, AUD $1,750, sold o...
GEEDUP opened 2026 by dropping hoodies in summer. A spray-painted bus, a branded shipping container and 15 pieces of fleece, waffle knit and ripstop, released Friday 23 January 2026 at 6:30pm Sydney time.
GEEDUP's first delivery of 2026: fifteen pieces released 23 January, led by two Handstyle hoodies in 340gsm fleece with chenille embroidery, and a campaign film of graffiti writers painting a PFK piece across an old bus.
The Boxing Day 2025 lookbook: a summer capsule of tees and shorts, from the Dollamen Doberman and Duffle Bag Boy back prints to collegiate crests and mesh basketball shorts. Released 26 December 2025.
The Delivery 08/25 lookbook, shot with the bredrinos: Play For Keeps and Dobermann hoodies, pink chenille lettering, Team GEEDUP tees, camo Handstyle cargos and GEEDUP basketballs. Released 28 November 2025.
For Delivery 08/25, GEEDUP partnered with Moonboy Studios on a short film shot across several locations, from a fire-lit street to a fight night. A billboard went up for it. Released 28 November 2025.
In October 2025 GEEDUP partnered with the International Brawling Championship, the Australian promotion mixing boxing and MMA. A film about news travelling fast, and IBC 02 in Brisbane on 28 November.
Foot Locker Australia's 2014 exclusive Nike TN 'Turbo Green' returned in October 2025 with a GEEDUP hoodie capsule, GEEDUP-designed shoe jewellery, a mural and street posters, and a launch night at Foot Locker Pitt St...
The Delivery 07/25 lookbook with Taktix, THE 046 and V.V Ace: Team Logo/Handstyle fleece, the PFK Flannel Jacket, Handstyle G hoodies and ripstop hats. Released 26 September 2025.
Taktix and THE 046 fronted GEEDUP's Delivery 07/25 with films of their own, a Moonboy Studios campaign film, three weeks of teasers and the PFK Flannel Jacket. Released 26 September 2025.
In June 2025 GEEDUP backed Terence 'Bud' Crawford to add a body to the list in September. Sammy sat down with him in GEEDUP, and Crawford left Las Vegas the undisputed super middleweight champion.
The GENERALS Collection 001 lookbook: raglan and zip hoodies, quarter zips and crews in Jet Black, Chestnut and Nimbus Cloud, shot around a vintage green Mercedes. August 2025.
Two years in the making, GENERALS was GEEDUP’s first “green catalogue”: everyday pieces in 360gsm brushed fleece and three custom colours. Collection 001 released at 6:30pm on 29 August 2025.
West Sydney > West London. GEEDUP and London’s Trapstar on a co-branded capsule led by a wool-and-leather letterman, teased from the Sydney Opera House and released worldwide on 25 July 2025.
The Delivery 05/25 lookbook: GDUP Techsuits with a built-in balaclava, a black puffer, Play For Keeps and Movers & Shakers, shot among garment racks in a concrete room. Released 20 June 2025.
The Pinnacle: GEEDUP's first release of winter 2025 and its first reversible duck down since 2023. Black on one side, grey on the other, filled 90/10 down and feather, shot on a snow set and packed by hand.
It started with a hoodie. ArrDee was spotted in GEEDUP's Handstyle years before the Brighton rapper and the label built a nine-piece capsule together, filmed in his home town and released worldwide on 30 May 2025.
On 15 May 2025, the night before Del.04/25 released, GEEDUP opened an invite-only pop-up built in a warehouse in three days: cars on hoists, red-lit rails, a mural painted on site and NRL players among the guests.
In April 2025 GEEDUP had a one-of-one Banshee quad bike, a Yamaha in bright orange with GEEDUP across the nose. Then it gave it away, and said so twice.
The Delivery 03/25 lookbook, shot in a shipping container among GEEDUP Co. cartons: Handstyle and PFK hoodies, the PFK Boxer Crewneck, GDUPFK and G Pendant tees. Released 11 April 2025.
The Delivery 02/25 lookbook: Doberman and Sports & Rec tees, GDUPFK singlets, camp-collar sets and the red-and-black GEEDUP hoodies, shot in a wood-panelled room. Released 28 February 2025.
Jay Malkoun, raised in Reservoir, Melbourne, fronts GEEDUP's Delivery 02/25: an interview film, the first Script Logo and Team Logo sets of 2025, and the launch of Behind The Garment on YouTube.
In January 2025 GEEDUP posted the London artist Slawn at work on a classic Alfa Romeo, wearing a one-of-one GEEDUP down jacket covered in hand-painted red and pink.
In 2025 GEEDUP’s second account, “The Geedup Times Magazine”, posted the names wearing the brand: BG Perico, Malice, Lefty Gunplay, Jim Jones, Sexyy Red, Justis Huni, Fabolous and Kairo Keyz.
The Boxing Day 2024 lookbook: the Micro Team Logo collection of matching lightweight fleece and eleven graphic tees, shot in a car showroom beside a black Lamborghini. Released 27 December 2024.
Del. 10/24 brought GEEDUP’s first leather goods: the Handstyle PFK duffle, backpack, bags, wallet and keychain in full-grain pebbled leather, thirteen months after Jake Paco went looking for a supplier.
In November 2024 Chicago rapper Polo G was filmed backstage in a GEEDUP puffer, a gift handed over at his New York show and posted as “POLO G for Geedup Co.”
The Delivery 09/24 lookbook: Movers & Shakers and G Sublimated jackets and shorts, crewnecks, Handstyle tees and ripstop pants, shot in the studio around a red quad bike. Released 25 October 2024.
