GEEDUP told the story of the shoot itself: “Shot our lookbook during the week and decided to hit the pine forrest for our Autumn Del.1 Campaign video. Wasn’t sure what was more fun; shooting the video or getting stuck into the dune buggy.”

Behind-the-scenes posts tagged Jake Paco and Kreezy Visions from the first week of February. Three days before release came the longer cut, captioned in six words: “We really went and made a movie.”

The Play For Keeps hoody was cut in 380gsm fleece, with oversized terry towel embroidery running sleeve to sleeve and a slogan tag at the pouch pocket. The Team Logo hoodies came in 350gsm fleece, the arch in terry towel and tackle twill, in grey/red and black/teal.

Sportsman crewnecks carried an oversized screen-printed SPORTSMAN logo across the shoulders and a rubber appliqué. Underneath sat a reversible duck-down gilet in teal and black, filled 90/10, the Pennant Pant 3.0 in stretch twill with a stain-repellent finish, and Core Logo tees with a rubber chest appliqué.

The rollout started on 4 February with a preview film and a date: “Release: 18.02.22, 6:30PM AEDT.” Over the next two weeks GEEDUP posted the pieces one by one, PFK, Sportsman, the full lookbook preview, under a line it had used before: “Everything foreign, everything premium.”

On 16 February a close-up reel with Kreezy Visions went up: “Details on details, enjoy the quality.” The day before release the stock was checked and in, and on the Friday the countdown ran from seven hours to two. Two days later GEEDUP posted the delivery-day recap: “we really went & raised the bar!”

The full lookbook and campaign film went up on GEEDUP’s YouTube channel in April 2022, the pine forest and the dune buggy in one cut.