The Fire Relief jersey was the Team Logo B-Ball Jersey in orange, a jersey GEEDUP had already made that summer. It first arrived in December 2019 as part of the Summer 19/20 collection, in grey and in black, with GEEDUP arched across the chest in tackle twill appliqué and a white number 10 above it.

For the fundraiser it came back in orange: the arch in black tackle twill, black-and-white ribbed trims and a Sporting Goods label at the hem. It went online at 5:30pm AEST on Monday 6 January and stayed on pre-sale until 6:30pm that Friday. The release-day caption asked for one thing: “Let’s break the webstore and raise some funds for this fight.”

The 5 January post asked people to “band together on this one lads and all play our part in raising funds to fight this fight, together,” and to share it. It named who the money was for: the RFS “heroes on the frontline” and “the good people” at Red Cross, with profits split evenly between them.

Three days into the pre-sale the message ran again, in four words: “100% PROFITS DONATED.”

Later that month a barcode mix-up meant some customers received a black jersey instead of the orange Fire Relief edition. GEEDUP posted a notice asking anyone affected to get in touch so it could be swapped over, and thanked them for the ongoing support.

It was not the only time a drop was put behind a cause. In September 2019 GEEDUP added its kids collection to the Heaps Decent charity sale, which gave 10% of profits. In October 2020 it teamed up with HOH Barbershops on a collaborative piece to raise funds for mental health, with all proceeds going to Livin. The Fire Relief Jersey sits between the two, made in the first week of 2020 for the people fighting the fires.