The GEEDUP Podcast

06 March 2023

Released Monday 06 March 2023, 5:00pm AEDT

In March 2023 GEEDUP turned the camera around and started talking. The GEEDUP Podcast was long-form and unhurried: a black leather couch, two microphones, a wall of framed GEEDUP campaign prints and no clock, every episode running past the hour.

Five episodes went up between March and May. Two world champions, the brand’s own visual director, the founder of a program for young people in Sydney’s west, and a man who had turned his life around.

GEEDUP Podcast trailer filmed in a studio with a black leather couch, microphones and framed GEEDUP campaign prints — The GEEDUP Podcast trailer, 2023.

P.001 — George Kambosos Jr

The teasers started on 27 February with a microphone and a name, “GEEDUP // P.001 - @georgekambososjr”, then a date: Monday the 6th. The episode went live that evening, George Kambosos Jr opposite Joey Leati, who had fronted GEEDUP’s Behind the Garment film for Summer Del. 2/23 that January. They talked for just over an hour, recorded on four cameras through a switching desk.

Kambosos was already part of the GEEDUP story; the two had released a collaboration the previous September. The conversation ran from his early life and the come-up to the importance of the people around you, the “man in the arena”, the Haney fight, life inside boxing, the spotlight and what he wants his name to mean.

GEEDUP // P.001 — George Kambosos Jr — GEEDUP on YouTube, Mar 2023

EP.002 — Kreezy Visions

A week later the guest came from inside the building. Kreezy Visions, billed as GEEDUP’s visual director and a pioneer of West Sydney music videos, had filmed the brand since 2019. GEEDUP cut the episode down to two teasers: Kreezy “on his introduction into the brand and his first interaction with the infamous @pacogeedup”, and Kreezy on “his creative genetics”.

He had been behind the lens for Masi Rooc’s A Westside Story, the Queenstown trip and most of the campaigns in between. This time the camera pointed the other way.

GEEDUP // EP.002 — Kreezy Visions — GEEDUP on YouTube, Mar 2023

EP.003 — Joe Kwon

On 2 April the couch went to Joe Kwon of Confit Pathways, the program working with at-risk and formerly incarcerated young people in Sydney’s west. GEEDUP had built its Black Out delivery around Confit that March, casting the lookbook with Confit graduates and backing the plan for a Confit gym in Parramatta.

“Don’t let them put your mind in a box,” the Black Out campaign had said. That September the keys to the gym were handed over: “A safe space to create a social impact into society and our community.”

GEEDUP // EP.003 — Joe Kwon, Confit Pathways — GEEDUP on YouTube, Apr 2023

EP.004 — Billy Dib

On 16 April it belonged to Billy Dib, the two-time world champion from Sydney. The episode covered beating cancer, his career in the ring and singing with 50 Cent. GEEDUP’s teaser picked the story most people wanted: Dib on signing with Floyd Mayweather and 50 Cent under The Money Team. The same post tagged Prince Naseem Hamed, another chapter of the conversation.

Billy Dib on the GEEDUP Podcast — GEEDUP on YouTube, Apr 2023

EP.005 — Russell Manser

The run closed on 14 May with Russell Manser. GEEDUP framed his story as one of redemption: a life of crime left behind, and a second life spent helping other prisoners with their struggles. It went live on a Sunday at 5pm and became the most-watched episode of the run. The teasers went out as joint posts with Manser himself.

Every episode followed the same rhythm: clips on Instagram through the week, then the full conversation on YouTube at 5pm Sydney time. The set never changed, the couch, the microphones and the wall of prints from the trailer onwards.

Five conversations, five very different lives. The podcast gave GEEDUP something its campaigns never could: an hour at a time with the people around it, in their own words.

Studio photography from the GEEDUP archive.

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The GEEDUP Podcast

P.001 — George Kambosos Jr

EP.002 — Kreezy Visions

EP.003 — Joe Kwon

EP.004 — Billy Dib

EP.005 — Russell Manser

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P.001 — George Kambosos Jr

EP.002 — Kreezy Visions

EP.003 — Joe Kwon

EP.004 — Billy Dib

EP.005 — Russell Manser

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