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More Than One Title — Del. 05/26

10 July 2026

Released Friday 10 July 2026, 6:30pm AEST

Delivery 05/26 was fronted by boxer Paulo Aokuso and his family. GEEDUP’s film, shot by Sueno Productions and posted jointly with Team Aokuso, opened on one line: “Every fighter has more than one title. Paulo’s greatest will always be a father.”

The collection released on Friday 10 July 2026 at 6:30pm Sydney time, and GEEDUP described it plainly: a pivot in a new direction, renditions of crowd favourites, and the return of Lil Don’s. Two weeks out, the first post had said as much: “Big pivot in motion.”

GEEDUP Delivery 05/26 w/ Team Aokuso — campaign film — Delivery 05/26, film by Sueno Productions.

Bigger than boxing

The lookbook was shot with Team Aokuso and family, and the father-and-son frames carry the campaign. In the build-up GEEDUP kept the message on the man rather than the fighter: “Some things are bigger than boxing. Fatherhood.”

Lil Don’s, the kids’ line GEEDUP first launched in 2023, made its comeback with small versions of the Ol’ English set, the distressed denim and the Mono Logo tee.

The pieces

The fortnight before release ran on garment-by-garment previews, each one naming the date and the detail. A reversible jacket in 100% leather and faux fur. The Ol’ English matching set in French terry, with Lil Don’s versions alongside. A Mirrored G Monogram in jacquard terry towel with an abbreviated Handstyle logo embroidered direct. A PFK rendition with a bigger appliqué and a padded tackle-twill top layer, and a PFK Company hoodie in multi-layer tackle twill. Black distressed denim in 100% cotton with the Mono Logo tee.

Midway through, one caption framed it all: “No notion of doing things by halves.” The behind-the-scenes reel below was filmed on the lookbook day with Team Aokuso and family.

GEEDUP Delivery 05/26 w/ Team Aokuso — behind the scenes — Behind the scenes on the Delivery 05/26 lookbook, June 2026.

The twelfth round

Four days after the release GEEDUP posted a line that read like a preview: “Life is like the twelfth round — that’s where you find out who you really are.” When Paulo next stepped into the ring, he won, and the label’s post said it in a handful of words: “Some victories are won on the scorecards – some leave no doubt. Ten rounds. One statement.”

Film — @sueno.productions With @teamaokuso

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More Than One Title — Del. 05/26

Bigger than boxing

The pieces

The twelfth round

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Bigger than boxing

The pieces

The twelfth round

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Del. 05/26 — Lookbook

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