GEEDUP flew into Melbourne for it. Its behind-the-scenes film followed the night from the change room to ringside, “this is how Geedup shows up for our athletes,” and called it what it was for Lilo, the biggest fight of his career, with a title on the line against the seasoned Joel Camilleri.

Hands were wrapped under a towel in the change room; the crew watched from the front row under the red lights.

The fight went the full distance. The next day GEEDUP posted the night in three frames and one line for its fighter: “@lilotelepe04 for Geedup Co. // Class act my brother, 12 hard rounds.”