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15YR PFK Hoodie Black/Orange
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2026 T-Shirt Black/White
2026 T-Shirt Black/White
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Always Neighbourhood Tee - Black/Red
Always Neighbourhood Tee - Black/Red
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Always Neighbourhood Tee - White/Baby Blue
Always Neighbourhood Tee - White/Baby Blue
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Cursive Logo Hoodie Black/White
Cursive Logo Hoodie Black/White
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Cursive Logo Trackpant Black/White
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G Trucker Hat Navy/Red
G Trucker Hat Navy/Red
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G Trucker Hat Pink
G Trucker Hat Pink
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Geedup Co. Gift Card
Geedup Co. Gift Card
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Del. 08/25

Released Friday 28 November 2025, 6:30pm AEDT

Delivery 08/25 was photographed on a dark painted backdrop “with the bredrino’s”, and GEEDUP’s caption made the claim plainly: “some of the best pieces to date, who’s trying to argue?” It was a crew shoot. The behind-the-scenes reel tags Jake Paco and Kreezy Visions among the team, joking between takes. The lookbook film went up three days before release, with drop times listed from Sydney to Los Angeles, and the delivery landed on Friday 28 November 2025 at 6:30pm Sydney time.

The campaign itself ran as a short film GEEDUP made with Moonboy Studios, shot across several locations with a roadside billboard of its own.

Del. 08/25 — the lookbook film
  • Del. 08/25: black hoodie with pink chenille GEEDUP lettering, model in a cap — Del. 08/25 Lookbook
  • The back of a black Play For Keeps, Forever hoodie with red arched lettering — Del. 08/25 Lookbook
  • Black hoodie with a white handstyle logo — Del. 08/25 Lookbook
  • Light-blue Play For Keeps hoodie — Del. 08/25 Lookbook
  • Black hoodie with white PLAY KEEPS lettering — Del. 08/25 Lookbook
  • The back of a black Dobermann hoodie with a camo cap — Del. 08/25 Lookbook
  • Black hoodie with handstyle-print camo cargo pants — Del. 08/25 Lookbook
  • The back of two Team GEEDUP tees, one holding a basketball — Del. 08/25 Lookbook
  • A Play For Keeps hoodie draped over a pale-blue GEEDUP basketball — Del. 08/25 Lookbook
  • Black GEEDUP tee and a white MVRS & SHKRS tee — Del. 08/25 Lookbook
  • The back of a black MVRS & SHKRS tee with camo cargos — Del. 08/25 Lookbook
  • Pale-blue tee and black Play For Keeps script tee — Del. 08/25 Lookbook
  • The back of a black tee with white Play For Keeps script — Del. 08/25 Lookbook
  • The back of a pale-blue handstyle tee with camo cargos — Del. 08/25 Lookbook
  • The back of a black GEEDUP 2010 tee, orange basketball in hand — Del. 08/25 Lookbook
  • Close-up of a black hoodie with a GEEDUP Company, Sydney crest — Del. 08/25 Lookbook
  • An orange GEEDUP basketball held against camo handstyle cargos — Del. 08/25 Lookbook

Play For Keeps ran through the range: the arched “Play For Keeps, Forever” hoodie, a light-blue PFK hoodie and script tees. Alongside sat the Dobermann hoodie, a black hoodie with pink chenille GEEDUP lettering, Team GEEDUP and MVRS & SHKRS tees, and the R/S cargos in camo with a splatter-printed Handstyle down the front. GEEDUP basketballs and a PFK beach chair rounded out the accessories.

Behind the scenes at the lookbook shoot
The accessories
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