Sold Out
Sold Out
Sold Out
Black Friday arrived almost a month early in 2026: a password-only drop, ten $1,000 cash prizes, orders refunded live across the weekend, and a Rolex GMT-Master II drawn from every order.
OhGeesy fronted Delivery 06/26: a garage shoot by Emilio Sanchez, monogram jacquard outerwear, Lil Don's for the kids and billboards on the street. Released 21 August 2026, 6:30pm in each region.
OhGeesy fronts Delivery 06/26, released 21 August 2026 across Australia, the US and the UK. Monogram jacquard duck down, a reversible shell in Tiffany and black, chenille Team Logo hoodies and Lil Don's for the kids.
GEEDUP marked fifteen years in late July 2026 with a Friday-night dinner for the friends and family who have been part of the journey: one long candlelit table, GEEDUP place cards, and the whole night shot on film.
The Delivery 05/26 lookbook with Team Aokuso and family: a reversible leather and faux fur jacket, jacquard monogram and Play For Keeps hoodies, the Ol’ English set and the return of Lil Don’s. Released 10 July 2026.
Boxer Paulo Aokuso and his family front Delivery 05/26: a Sueno Productions film on the title that matters most, a pivot in GEEDUP's direction and the return of Lil Don's. Released 10 July 2026.
GEEDUP Co. TV's A Westside Story returns with Youngn Lipz: a day in Miller, a private screening for the people closest to the story, and a 29-minute film on the road before the spotlight.
Delivery 04/26 opened on a private jet and closed on fifteen years in the field: the campaign film, the studio sessions and the embroidery floor behind the drop of 5 June 2026.
Delivery 04/26, released 5 June 2026 in GEEDUP's fifteenth year. The 15YR PFK Hoodie carries the milestone, alongside the Team Logo Quilted Hoodie 2.0, a Cursive Logo set, the PFK Company Hoodie and Handstyle denim.
The Delivery 03/26 lookbook with Youngn Lipz: the reversible Handstyle jacket, a goose-down puffer vest, Team Logo Cursive and PFK 2.0 hoodies, the CDG crewnecks, and the A Westside Story film that followed.
Youngn Lipz fronts Delivery 03/26: a film by Sueno Productions and Kreezy Visions, a story rooted in Sydney’s south-west, and the documentary that followed, A Westside Story. Released 24 April 2026.
The Delivery 02/26 lookbook: GDUP zip hoodies in 420gsm fleece, Garment Co. and Play For Keeps tees, red caps and the G sunglasses, shot in a roller-door garage beside a white Lamborghini. Released 27 March 2026.
Delivery 02/26 was built around the G sunglasses: boxed, hand-signed, then iced out with Luxe Trading Haus. V.V Ace on set in Melbourne, five years since the relaunch, released 27 March 2026.
GEEDUP and Vanson Leathers took a 10-piece capsule to New York Fashion Week 2026: a 1 of 1 sculpture, a factory visit, the Bones Jacket and a launch at Complex NY with 41WORLD.
GEEDUP and Vanson Leathers, the Massachusetts workshop sewing motorcycle leathers by hand since 1974, made the Bones Jacket for NYFW 2026: competition-weight steerhide, leather bones front and back, AUD $1,750, sold o...
GEEDUP opened 2026 by dropping hoodies in summer. A spray-painted bus, a branded shipping container and 15 pieces of fleece, waffle knit and ripstop, released Friday 23 January 2026 at 6:30pm Sydney time.
GEEDUP's first delivery of 2026: fifteen pieces released 23 January, led by two Handstyle hoodies in 340gsm fleece with chenille embroidery, and a campaign film of graffiti writers painting a PFK piece across an old bus.
The Delivery 08/25 lookbook, shot with the bredrinos: Play For Keeps and Dobermann hoodies, pink chenille lettering, Team GEEDUP tees, camo Handstyle cargos and GEEDUP basketballs. Released 28 November 2025.
For Delivery 08/25, GEEDUP partnered with Moonboy Studios on a short film shot across several locations, from a fire-lit street to a fight night. A billboard went up for it. Released 28 November 2025.
In October 2025 GEEDUP partnered with the International Brawling Championship, the Australian promotion mixing boxing and MMA. A film about news travelling fast, and IBC 02 in Brisbane on 28 November.
Foot Locker Australia's 2014 exclusive Nike TN 'Turbo Green' returned in October 2025 with a GEEDUP hoodie capsule, GEEDUP-designed shoe jewellery, a mural and street posters, and a launch night at Foot Locker Pitt St...
The Delivery 07/25 lookbook with Taktix, THE 046 and V.V Ace: Team Logo/Handstyle fleece, the PFK Flannel Jacket, Handstyle G hoodies and ripstop hats. Released 26 September 2025.
Taktix and THE 046 fronted GEEDUP's Delivery 07/25 with films of their own, a Moonboy Studios campaign film, three weeks of teasers and the PFK Flannel Jacket. Released 26 September 2025.
In June 2025 GEEDUP backed Terence 'Bud' Crawford to add a body to the list in September. Sammy sat down with him in GEEDUP, and Crawford left Las Vegas the undisputed super middleweight champion.
Two years in the making, GENERALS was GEEDUP’s first “green catalogue”: everyday pieces in 360gsm brushed fleece and three custom colours. Collection 001 released at 6:30pm on 29 August 2025.
West Sydney > West London. GEEDUP and London’s Trapstar on a co-branded capsule led by a wool-and-leather letterman, teased from the Sydney Opera House and released worldwide on 25 July 2025.
The Pinnacle: GEEDUP's first release of winter 2025 and its first reversible duck down since 2023. Black on one side, grey on the other, filled 90/10 down and feather, shot on a snow set and packed by hand.
It started with a hoodie. ArrDee was spotted in GEEDUP's Handstyle years before the Brighton rapper and the label built a nine-piece capsule together, filmed in his home town and released worldwide on 30 May 2025.
On 15 May 2025, the night before Del.04/25 released, GEEDUP opened an invite-only pop-up built in a warehouse in three days: cars on hoists, red-lit rails, a mural painted on site and NRL players among the guests.
Jay Malkoun, raised in Reservoir, Melbourne, fronts GEEDUP's Delivery 02/25: an interview film, the first Script Logo and Team Logo sets of 2025, and the launch of Behind The Garment on YouTube.
Del. 10/24 brought GEEDUP’s first leather goods: the Handstyle PFK duffle, backpack, bags, wallet and keychain in full-grain pebbled leather, thirteen months after Jake Paco went looking for a supplier.
Winners Circle named GEEDUP’s Delivery 07/24 and the short film made for it: teased with a festival-style poster, released ahead of the drop on Friday 26 July 2024, and documented from sample day on.
From June 2024 to September 2025, Behind The Brand followed GEEDUP through campaign shoots, sample days and release days on YouTube, while Behind The Garment went through three deliveries piece by piece.
Delivery 06/24 started with a question: what does a static TV have to do with a puffer? The PFK Static Puffer, a 3M reflective balaclava and scarf, and a Ferrari F8 wrapped for the campaign.
Delivery 05/24, A Problem: someone that will prevail at any cost. A rain jacket for the Bredrinos, a hoodie carrying every logo, a reversible five-panel, a PFK duck down gilet and a Ferrari Testarossa bogged on the sh...
The cover of RV’s Fresh Prince of Tottenham II wore GEEDUP, and in April 2024 it became the Geedup x RV T-Shirt: the mixtape artwork screen-printed on a 260gsm acid-washed tee, released in the week of the tape.
GEEDUP’s tagline became a song: RV’s “Play For Keeps” featuring Headie One and Abra Cadabra. Delivery 03/24 took its name, with RV fronting a lookbook shot in a boxing gym. Released 8 March 2024.
GEEDUP and the Western Sydney Wanderers on a red and black jersey, shot at CommBank Stadium in Parramatta with the Red and Black Bloc and released on 16 February 2024. West Sydney to the World.
The Summer Del. 1/24 lookbook: jerseys, Greater West and PFK Monogram tees, mesh and swim shorts in pale blues, cream, navy and red, shot in the studio for GEEDUP’s first delivery of 2024.
UFC fighter Tyson Pedro fronted Summer Del. 1/24, GEEDUP’s first delivery of 2024 and an ode to Greater Western Sydney, shot in the Inner West with his father John under the line “Proud to be a problem.”
Black Friday 2023 was kept in the family. Spring Del.3/23 marked thirteen years in the field, its campaign was a message typed on a black screen, and it started a line GEEDUP would come back to: no new friends.
Chivas Regal's How We Rise named Jake Paco a Regal Pioneer. Films, a national campaign and a free Sydney workshop, How to Turn a Brand Into a Business, opened up the GEEDUP playbook.
In September 2023 Spotify Australia and New Zealand brought GEEDUP in to pick its top five hip-hop tracks for the A1 playlist. The takeover night that followed brought Hooligan Hefs, DJ Talisha and Abra Cadabra into o...
For New York Fashion Week 2023, GEEDUP opened an in-store-only pop-up at 27 Mercer St, SoHo. Fat Joe performed on the opening Friday, with CJ and Fivio Foreign also on the bill, and the crowd spilled onto the street.
The Winter Del. 3/23 lookbook: the PFK Jacquard Puffer, the 13YR PFK Hoodie, Strong-Arm Department crewnecks and Play For Keeps script tees, shot in the studio for the last drop of GEEDUP’s 2023 winter.
Season Final, Winter Del.3/23: GEEDUP's second campaign trip to New Zealand, shot around Queenstown and Wanaka, with an ice-sculpture film that became the label's most-viewed YouTube video. Released 25 August 2023.
GEEDUP x Move Good at Wireless Festival UK in July 2023, hosted by Yo Gotti and GloRilla and co-presented by Bacardi UK: the night that closed a summer on the road in London, Paris and Ayia Napa.
In April 2023 GEEDUP flew to London and shot Autumn Del.3/23 in Tottenham with Headie One, Abra Cadabra and RV, on the Broadwater Farm estate. “Bridged the gap between West Syd and UK rap.”
