Added to cart

Your Cart

Curated for you
Select Size:
10YR Keychain
10YR Keychain
$59.95
Select Size:
15YR PFK Hoodie Black/Orange
15YR PFK Hoodie Black/Orange
$189.95
Select Size:
2026 T-Shirt Black/White
2026 T-Shirt Black/White
$89.95
Select Size:
Always Neighbourhood Tee - Black/Red
Always Neighbourhood Tee - Black/Red
$89.95
Select Size:
Always Neighbourhood Tee - White/Baby Blue
Always Neighbourhood Tee - White/Baby Blue
$89.95
Select Size:
B.Siegel Sunglasses
B.Siegel Sunglasses
$399.95
Select Size:
CDG Crewneck Black/Cream
CDG Crewneck Black/Cream
$189.95
Select Size:
CDG Crewneck Tonal Cream
CDG Crewneck Tonal Cream
$189.95
Select Size:
Cursive Logo Hoodie Black/White
Cursive Logo Hoodie Black/White
$189.95
Select Size:
Cursive Logo Trackpant Black/White
Cursive Logo Trackpant Black/White
$139.95

Behind The Brand

In June 2024 GEEDUP turned the camera on itself. Behind The Brand followed the team on YouTube through campaign shoots, sample days and release days, twelve episodes in all, from the Delivery 06/24 shoot to the GEEDUP x Trapstar collaboration in September 2025.

Alongside it ran a second series, Behind The Garment, which slowed right down and went through three deliveries one piece at a time. Every episode is collected here.

Behind The Brand EP 1, Delivery 06/24 — GEEDUP on YouTube, Jun 2024

Campaign days

Episode 1 went up on 26 June 2024: the Delivery 06/24 campaign shoot, with Jake Paco talking through it. Episode 2, in August, was the longest of the run at just over half an hour, taking in the Delivery 07/24 sample day as well as its campaign.

Episode 3 covered the Delivery 08/24 shoot and Headie One. Episode 4 followed the Sportsman Inj.02 campaign with Jamal Murray.

Behind The Brand EP 2, Delivery 07/24 — GEEDUP on YouTube, Aug 2024
Behind The Brand EP 3, Delivery 08/24 + Headie One — GEEDUP on YouTube, Sep 2024
Behind The Brand EP 4, Sportsman Inj.02 + Jamal Murray — GEEDUP on YouTube, Oct 2024

Ink and a surprise drop

Episode 5, for Delivery 09/24, also put Jake in the chair of Ron, the tattoo artist GEEDUP calls Sydney's King of Ink. Episode 6 covered Delivery 10/24 and a week of back-to-back campaigns, and episode 7 closed 2024 with the final surprise delivery of the year.

Behind The Brand EP 5, Del 09/24 + Paco inked by Ron — GEEDUP on YouTube, Oct 2024
Behind The Brand EP 6, Del 10/24 — GEEDUP on YouTube, Dec 2024
Behind The Brand EP 7, the final surprise drop of 2024 — GEEDUP on YouTube, Dec 2024

Into 2025

The 2025 episodes stayed close to the work. Episode 9 followed Delivery 02/25 from samples to the lookbook and campaign shoots, with a sneak peek at a collaboration still to come. Episode 10 left the clothes at the office for a team paintball battle, GEEDUP against The Area Movement. Episode 11 ran Delivery 03/25 from samples through the lookbook to release day.

Behind The Brand EP 9, Delivery 02/25 — GEEDUP on YouTube, Mar 2025
Behind The Brand EP 10, GEEDUP vs The Area Movement — GEEDUP on YouTube, Apr 2025
Behind The Brand EP 11, Delivery 03/25 — GEEDUP on YouTube, Apr 2025

Behind The Garment

Behind The Garment began on 26 February 2025 with "a deep dive into our new collection for Del.02/25". Episode 2 covered Delivery 03/25 and episode 3 Delivery 04/25, each one a walk through the pieces rather than the shoot.

Behind The Garment EP 1, Del.02/25 — GEEDUP on YouTube, Feb 2025
Behind The Garment EP 2, Del.03/25 — GEEDUP on YouTube, Apr 2025
Behind The Garment EP 3, Del.04/25 — GEEDUP on YouTube, May 2025

Trapstar

Episode 12 went up on 1 September 2025 and went deep inside the GEEDUP x Trapstar collaboration, "from concept to execution", as the episode put it.

Behind The Brand EP 12, Inside the Geedup x Trapstar collaboration — GEEDUP on YouTube, Sep 2025
Quick shop:
Select Size
Quck buy all:

Select your sizes

Outerwear (Jumpers/Jackets/Vests)
Tops (Shirts/Singlets)
Bottoms (Shorts/Pants)
This will add 1 of every item in this delivery
(if available in the selected sizes) to your cart

Sorry

The sizes selected were unavailable.