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Discover

Winter Del. 3/23 — Lookbook

Released Friday 25 August 2023, 6:30pm AEST

The lookbook for Winter Del. 3/23, the delivery that closed GEEDUP’s 2023 winter. While the campaign went to New Zealand, the lookbook was shot in the studio against a black backdrop, with Kreezy Visions tagged on the behind-the-scenes, and released with the delivery on Friday 25 August 2023 at 6:30pm AEST.

  • A woman in a navy hoodie with a red GEEDUP chest logo and grey trackpants against a black backdrop
  • The back of a navy hoodie with a large red G, 13 YEARS IN THE FIELD and Play for Keeps embroidery
  • A woman in an oversized white tee with navy Play for Keeps script across the chest and sleeve
  • A man in a white tee with navy Play for Keeps script across the chest and sleeve, in profile

The PFK Jacquard Puffer was cut from a custom Play For Keeps jacquard and filled 90/10 duck down. The 13YR PFK Hoodie carried “13yr In the Field” and Play For Keeps in oversized terry towel across the back, and the Strong-Arm Department crewnecks paired a 3D-embroidered Team Logo at the chest with a PFK F&A patch behind. Handstyle and Team Logo fleece sets, Play For Keeps script tees in 260gsm cotton with chain-link embroidery, and kids’ tracksuits finished the range. The full preview went up three days before release: “SWIPE FOR FULL PREVIEW.”

  • A woman in sunglasses showing the back of a black crewneck reading GEEDUP, PFK, F&A and US VS THEM around a G crest
  • The back of a black crewneck with GEEDUP, a G crest and US VS THEM, worn by a man against a black backdrop
Winter Del. 3/23 — lookbook film
  • A woman in sunglasses wearing a black jacquard puffer jacket zipped to the collar
  • A man crouching in a cream hoodie with a black GEEDUP arch and matching trackpants
  • A woman in sunglasses in a black hoodie with a large orange GDUP handstyle logo
  • A man in a white Play for Keeps tee holding a navy 13 Years in the Field hoodie

More from Discover

  • A GEEDUP G ice sculpture in front of a lake and mountains, Queenstown, from the Season Final film

    Season Final — Winter Del. 3/23

    Season Final, Winter Del.3/23: GEEDUP's second campaign trip to New Zealand, shot around Queenstown and Wanaka, with an ice-sculpture film that became the label's most-viewed YouTube video. Released 25 August 2023.

    Campaign
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