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Geedup x RV — The Fresh Prince of Tottenham II Tee

Released Tuesday 23 April 2024, 2:32pm AEST

The cover of RV’s mixtape Fresh Prince of Tottenham II shows a figure in a balaclava, a gold chain and a white GEEDUP hoodie, both hands up to the camera. In April 2024 that picture became a T-shirt: the Geedup x RV T-Shirt, on the GEEDUP webstore in the week the tape came out, weeks after the North London rapper had fronted GEEDUP’s Delivery 03/24.

  • Flat lay of a black acid-washed tee printed with a balaclava-clad figure in a GEEDUP hoodie and chain
  • Mixtape cover for Fresh Prince of Tottenham II: a balaclava-clad figure in a white GEEDUP hoodie and gold chain

The shirt

It was a relaxed tee block in a 260gsm heavy cotton and spandex blend with a light acid wash, the mixtape artwork screen-printed in black and white across the front and the back left plain. It was a release of its own, separate from the Play For Keeps delivery that came before it.

  • Close-up of the screen print on two black tees: the figure, the GEEDUP hoodie and the chain
  • Flat lay of the plain back of the black tee

West Sydney to North London

RV first appeared on GEEDUP’s Instagram on 22 December 2021, in a post from North London captioned with an Australian and a British flag. On 1 September 2022 his video for “Water Resistant” went out as a joint post with GEEDUP, location-tagged Broadwater Farm, Tottenham.

In April 2023 he was part of This Thing of Ours, Autumn Del. 3/23, with Headie One and Abra Cadabra. “Never been beat, never been benched,” read GEEDUP’s post of him that month, and in November the brand tagged him in a post about loyalty: “There’s brothers, then there ‘The Brothers’ and there is a distinctive difference between the two.”

  • RV in a black GEEDUP hoodie and chain in a dimly lit warehouse
  • RV in a printed PFK track jacket over a black hoodie in a warehouse

Play For Keeps

In February 2024 GEEDUP went back to London for “Play For Keeps”, RV’s track with Headie One and Abra Cadabra. “RV for Geedup Co.” went up on 1 March, and RV fronted the lookbook for Delivery 03/24, released on 8 March. When Fresh Prince of Tottenham II arrived on 26 April 2024, “Play For Keeps” was on it, and so was GEEDUP, on the cover and on the shirt.

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