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Summer Del. 1/24 — Lookbook

Released Friday 19 January 2024, 6:30pm AEDT

The lookbook for Summer Del. 1/24, the first GEEDUP delivery of 2024 and, in the brand’s words, “an ode to the entire Greater Western Sydney region.” It released on Friday 19 January 2024 at 6:30pm. Tyson Pedro fronted the campaign; the lookbook went to the studio, against a painted green backdrop, with the range in pale blues, cream, navy and red.

  • Model in a pale blue PFK Monogram tee and matching shorts against a green painted backdrop
  • Model in a pale blue PFK Monogram tee and shorts, arms folded, green backdrop

The pieces

Team Logo and Core Logo jerseys, Greater West tees, Scribble Fill Handstyle and Sportsman Emboss tees, PFK Monogram tees and shorts in grey and baby blue, Emboss Mesh shorts in cool blue and forest green, swim shorts and Sportsman G hats. Across the back of one tee, around the arch logo, ran the season’s line: Proud to be a Problem. The lookbook film went up on 16 January under the same words, and two days after release GEEDUP signed off: “There’s nothing like a Sydney summer.”

  • Back print of a black tee reading Proud to be a Problem around the GEEDUP arch logo
  • Model in a cream tee and matching shorts against a green backdrop
  • Model crouching in a navy Scribble Fill Handstyle tee and pale shorts
  • Model in a white Sportsman Emboss tee and blue patterned swim shorts
Lookbook, “Proud to be a problem” — GEEDUP on YouTube, May 2024
  • Model in a blue and teal Team Logo jersey and grey patterned shorts
  • Close-up of a light blue Core Logo jersey with a G crest and GEEDUP lettering
  • Close-up of green Emboss Mesh shorts with a tonal GEEDUP pattern
  • Close-up of red mesh shorts with a white drawcord

More from Discover

  • A man in a red Proud to be a problem tee at the wheel of a car

    Tyson Pedro for Geedup Co. — Proud to Be a Problem

    UFC fighter Tyson Pedro fronted Summer Del. 1/24, GEEDUP’s first delivery of 2024 and an ode to Greater Western Sydney, shot in the Inner West with his father John under the line “Proud to be a problem.”

    Campaign
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