The campaign was shot in Sydney’s Inner West, in backyards, on front steps and in a garage, with Pedro alongside his father, John Pedro. Behind-the-scenes from the shoot went up on 27 December 2023, tagged West Sydney. In the film Pedro drives through the suburbs in a red “Proud to be a problem” tee and finishes on the pads in a backyard.

Jake Paco told Complex Australia the line was meant with affection: “Proud to be a problem is a term of endearment.” Pedro described the collaboration as “a breeze and something I thoroughly enjoyed.” Both men are from Western Sydney, and the brand Paco started in 2010 has never pretended to be from anywhere else.

Summer Del. 1/24 was a 19-piece unisex collection built for a Sydney summer. Team Logo and Core Logo jerseys in blue, teal and light blue. Greater West tees. Scribble Fill Handstyle and Sportsman Emboss tees. PFK Monogram tees and shorts, mesh shorts, Sportsman and G Monogram swim shorts, and Sportsman G hats.

The rollout ran through the summer holidays. “Turnt the odds into patches,” GEEDUP posted on 20 December, then a run of “SOON” teasers, then a joint post with Jake Paco on 9 January: “All roads lead west.” The campaign film went up on 15 January, the lookbook film a day later and the detail shots on the 18th, “Enjoy the details”. The delivery released on the Friday at 6:30pm.

Two days after, GEEDUP signed off with a line for the season: “There’s nothing like a Sydney summer.”