In early February 2023 the crew dropped in on P-Rod. “Chopped it up with the bro, showed us through his space and private cigar room - proper!” GEEDUP posted, with A.J. Corleone tagged alongside him.

Three days later they were in a hotel suite on the night of the 65th Grammy Awards, where King Push, Pusha T, was up for Best Rap Album with It’s Almost Dry. “We had to pull up & wish our Family @kingpush best of luck tonight at The Grammys,” the caption read. Upscale Vandal was tagged in the photos too.

Twelve days later the crew kept a promise on the other coast. “We told @upscale_vandal that we were coming to NYC to see his #NYFW Pop Up w/ @ntwrk and we did just that!” The reel runs from the airport check-in to a stop at Joe’s Pizza and on through the pop-up. Seven months later GEEDUP was back in New York with a pop-up of its own at 27 Mercer St.

Back in Los Angeles the circle kept appearing. On 4 May 2023 GEEDUP posted Freeway Rick Ross in a GEEDUP jacket, captioned with his name and “#IYKYK”. The next day it wished “our US Brand Manager @a.j.corleone” a happy birthday: “Wish you all the health, wealth and prosperity brother. Let’s grow!”

In June it gave a shout-out to Smiley and Pressa Armani, “holding it down in LA”, over a reel from a night where GEEDUP bags lined the step-and-repeat.

A year later the family had a day of its own. “@prod day 6.21.24 aka Go Skate Day,” A.J. Corleone posted, with GEEDUP as co-author: “@geedupco had to celebrate our family @prod.” The film moves through an indoor skatepark, decks being signed and tricks being landed, with GEEDUP tees all over the room.