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Techsuits — Delivery 05/25

20 June 2025

Released Friday 20 June 2025, 6:30pm AEST

Delivery 05/25 released on Friday 20 June 2025 at 6:30pm in Sydney. Its campaign was shot in a working dry cleaner’s, among the presses, the rails and the plastic, and its centrepiece was a new kind of hoodie for the brand: the techsuit.

The full preview went up five days out, and the rollout carried the drop time city by city.

Delivery 05/25 campaign film, shot at a dry cleaner’s — Delivery 05/25 campaign film, June 2025

Picked up, pressed

The film opens on the drums. A row of commercial dryers, the GEEDUP name printed across the glass, garments turning behind it. From there it stays inside a dry cleaner’s. A man in a black Play For Keeps tee works the rail and the press, a varsity jacket goes up in plastic, and the new outerwear hangs bagged and ticketed: a black puffer, grey and baby-blue zip hoodies. At the counter a woman in a baby-blue hoodie and shorts waits on her order, a man in dark glasses leans into the lens, and the last customer walks out with a GEEDUP hoodie still in its bag.

Techsuits

The headline pieces were the techsuits, zip hoodies whose hoods close into a built-in balaclava, with the Gdup handstyle printed large across the body. GEEDUP named them in two posts that week: “GDUP Techsuits - Friday 20th, 6:30PM.” and “BUILT-IN-BALLY this & that, drops Friday 6:30pm.” Around them came a quilted bomber with a tonal GEEDUP across the back, a black puffer, crewnecks in cream and navy and matching hoodie-and-short sets. On release day the line was simple: “Techsuits for every day missions.”

In black and white

Two days before release GEEDUP posted the shoot itself “in black and white”, the cast between the racks and the counter. One frame is a dry-cleaning ticket, filled out by hand with the release in place of a customer’s order: “Del 5 - 20/06/25, Friday 6:30 PM”. The drop went out globally at 6:30pm Sydney time, with the hour listed for Auckland, London, New York, Los Angeles and Puerto Rico.

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Techsuits — Delivery 05/25

Picked up, pressed

Techsuits

In black and white

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Picked up, pressed

Techsuits

In black and white

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