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Spring Del. 3/23 — Lookbook

Released Friday 24 November 2023, 6:30pm AEDT

The lookbook for Spring Del. 3/23, the delivery that released on Friday 24 November 2023 at 6:30pm and marked thirteen years in the field. Its campaign was a typed message for Black Friday; the lookbook was shot against grey studio paper, mostly in pairs, in tees and shorts for the warm months ahead.

  • A woman and a man in forest green tees with GEEDUP outlined over the shoulders and cream shorts

Thirteen years

The 13YR PFK tee carried 13 Years In The Field around a Play For Keeps G across the back, in white/grey/black, black/red and navy/grey/white, with 13YR PFK hats to match. Team Logo tees came in baby blue, mauve/black and forest green, GEEDUP arched over the shoulders. PFK Monogram tees and shorts were cut in cream and navy, the Team Logo hoodie and shorts came in asphalt grey, and Emboss Mesh Shorts in cream and grey went under almost everything.

  • A man from behind in a black tee with 13 Years In The Field and Play for keeps in red around a G, grey mesh shorts
  • A woman from behind in a white 13YR tee with a black and grey G and Play for keeps
  • A man crouched in a white cap and a navy 13YR tee with 13 Years In The Field across the back
  • A woman in a mauve tee with GEEDUP outlined in black over the shoulders and grey mesh shorts
  • A man in a baby blue tee with a tonal GEEDUP over the shoulders and grey mesh shorts

Behind the lookbook

Behind the scenes of the lookbook photo and video shoot went up on 22 November, tagging Andricoo Productions.

  • A man and a woman in navy PFK monogram jacquard tees and shorts
  • A man in a cream PFK monogram jacquard tee and shorts in the studio
  • A man in an asphalt grey hoodie and shorts with GEEDUP in white felt letters
  • A woman pulling up the hood of an asphalt grey hoodie with GEEDUP in white, matching shorts
  • Close-up of grey embossed mesh shorts with white piping, GEEDUP socks and white sneakers

More from Discover

  • A model in a navy tee with a 13 Years In The Field Play For Keeps back print

    No New Friends — Black Friday 2023

    Black Friday 2023 was kept in the family. Spring Del.3/23 marked thirteen years in the field, its campaign was a message typed on a black screen, and it started a line GEEDUP would come back to: no new friends.

    Side Quest
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