Geedup Co. × Trapstar
West Sydney > West London. GEEDUP and London’s Trapstar on a co-branded capsule led by a wool-and-leather letterman, teased from the Sydney Opera House and released worldwide on 25 July 2025.
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In June 2024 GEEDUP turned the camera on itself. Behind The Brand followed the team on YouTube through campaign shoots, sample days and release days, twelve episodes in all, from the Delivery 06/24 shoot to the GEEDUP x Trapstar collaboration in September 2025.
Alongside it ran a second series, Behind The Garment, which slowed right down and went through three deliveries one piece at a time. Every episode is collected here.