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Summer Del. 1/21 — Lookbook

Released Friday 26 November 2021, 6:30pm AEDT

The lookbook for Summer Del. 1/21, the delivery GEEDUP released on Black Friday, 26 November 2021, at 6:30pm. While the campaign went to The Castle, the lookbook stayed in the studio: a black backdrop, two models and the delivery’s Team Logo basketball jerseys in peach, sky blue and black/blue. Summer Del. 2/21, the last drop of 2021, followed on Cyber Monday.

  • Model in a peach Team Logo basketball jersey and black shorts against a black backdrop
  • Model in a peach Team Logo hoody with white arch lettering and grey shorts

Jerseys and fleece

The Team Logo Hoody came in peach, worn over Script Logo B-Ball Shorts in grey, with the shorts also cut in black. A short lookbook film went with the stills, and a roll was shot on 35mm. The models were shot full length and in close-up, jersey trims, hems and logos included. The run-in carried one line, “Multinational Garment Dealers”, the full preview went up on delivery day, and that night the caption read: “SOLD OUT // Light work.”

Summer Del. 1/21 lookbook film, November 2021
  • Model in a black Team Logo basketball jersey with mint lettering and black shorts, studio
  • Model kneeling in a black Team Logo basketball jersey with mint arch lettering
  • Back view of a model in a black basketball jersey and grey shorts
  • 35mm film frame of a model in sunglasses, a peach Team Logo hoody and grey shorts
  • Close-up of black shorts with a GEEDUP logo at the hem and a grey tee

More from Discover

  • A man in a peach GEEDUP hoodie stands beside a supercar with its door raised, in a garden driveway

    The Castle — Summer Del. 1 & 2/21

    Summer Del.1/21 and Del.2/21 landed on Black Friday and Cyber Monday 2021, four days apart, shot at a property tagged The Castle with a macaw and a crocodile on set. Both sold out.

    Campaign
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