The setting carried the campaign: arched garden walls, a tiled pool, a fountain, a tiled doorway and a sweeping staircase, with a black four-wheel drive and a supercar in the drive. A blue-and-gold macaw sat on one shoulder and a small crocodile was held at the fountain, and the captions carried a parrot and a crocodile to match.

Behind-the-scenes posts tagged at The Castle started going up on 18 November.

That line, “Multinational Garment Dealers,” ran under the rollout. Del.1 was built on team colours: the Team Logo Hoody in peach, Team Logo B-Ball Jerseys in peach, sky blue and black/blue, and Script Logo B-Ball Shorts in grey and black.

Del.2 brought College Logo B-Ball Jerseys in aqua, cream and black, GDUP Sportsman T-shirts in black and grey, GDUP Sportsman swim shorts in grey, navy and black, and the Team Logo Hoody in sky blue.

The rollout ran for ten days: a preview film with both release dates on 16 November, the behind-the-scenes set from The Castle, a Del.2 lookbook film on the 25th, and countdowns through each release day.

Del.1 sold out on release night, and GEEDUP posted “SOLD OUT // Light work..” Del.2, billed as “The last drop of 2021,” followed three days later: “SOLD OUT // Another 1, another No.1…”

Three days after the second drop, GEEDUP closed the year’s releases with a reel captioned “NEVER NOT WORKING.”