Fergie Baby grew up in Harlem and started rapping in 2018, at first for fun. His debut single was “Bleachers”; the records that travelled further were “Suburbans” in 2022 and “Trueys, BBs and Canes” in 2024. Before music took over he played basketball at Penn State Hazleton, then worked as a studio assistant at EMPIRE, the label that went on to sign him. The deal was made public in February 2025, the same month as his mixtape Harlem River Drive.

In January 2026 he released a remix of “Good Day to be in Harlem” with FERG. When Okayplayer profiled him that April, it placed him in “Harlem’s fellowship of fly” and traced an upbringing built around fashion and sport.

The reel was filmed by LiTT Visuals, whose mark sits in the corner of the frame, and posted jointly by Fergie Baby, LiTT and Funk Flex, the Hot 97 DJ. The caption named the single and credited its producers, Yung Juanny and Chris Murda. The tags read like a fit check: @geedupco for the jacket and @truereligion for the dark jeans with their heavy white stitching, alongside Fly Geenius, Loso and Stolen Arts.

There is no set and no plot. A gate, a path, a ballfield behind the fence, autumn leaves on the asphalt, and one man performing a record to a camera that keeps retreating in front of him. Against the black leather the bones read from across the park.

GEEDUP made the Bones Jacket with Vanson Leathers, the workshop in Fall River, Massachusetts, that has sewn motorcycle leathers by hand since 1974. It is cut in competition-weight steerhide on the lines of a 1970s racing jacket, with GEEDUP’s Team Logo across the chest, leather bones front and back, and Vanson’s oval patch at the shoulder. It released on 13 February 2026, timed to New York Fashion Week.

That is where Fergie Baby got his. TK gifted him the jacket at GEEDUP’s New York Fashion Week event for the Vanson collaboration. Nobody asked him to wear it on camera: putting it on for the clip was his own call. Seven months later it was back in New York, on a park path rather than a runway.

The single followed in the first days of October, released through Groove Gods Unite the Label and EMPIRE, with an official visualiser on Fergie Baby’s YouTube channel. Its artwork shows him from behind, arms spread wide under a Harlem cap, white doves scattering against tilted brownstone-coloured towers.

By then the walk had begun a second life. He had posted the same clip to TikTok on the same day, and that is where it took hold. From mid-October the platform filled with versions in which other people used AI video tools to put themselves through the same gate and down the same path. Trend pages called it the Fergie Baby walk, and a hashtag, #fergiebabytrend, followed. On Instagram the original passed a million views.