NYFW '23 — 27 Mercer St
For New York Fashion Week 2023, GEEDUP opened an in-store-only pop-up at 27 Mercer St, SoHo. Fat Joe performed on the opening Friday, with CJ and Fivio Foreign also on the bill, and the crowd spilled onto the street.
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In February 2026 GEEDUP took a 10-piece capsule with Vanson Leathers to New York Fashion Week. Vanson has made handcrafted American leather motorcycle jackets since the 1950s, and hip-hop and streetwear have worn it since the 90s, through work with Supreme, Aimé Leon Dore and Awake NY. GEEDUP called it a New York staple born from racing.
The collection went live on the GEEDUP and Complex webstores and launched in person on Friday 13 February at Complex NY, 620 Broadway, with a pop-up by day and a private party by night.