The carousel opens at dinner. Jake stands between Pusha T, tagged by his handle @kingpush, and AJ Corleone, GEEDUP’s US brand manager, under a wall scrawled with LA. The second frame is a few seconds of phone video from the same table: Pusha T turns to the camera grinning before the lens swings round to Jake. In the comments Nooky, who fronted GEEDUP’s 2020 NAIDOC Week collaboration, gave him three titles: “King push kingpin overlord”.

Further in, the frames reach the city’s own institutions. Blacc Sam, the late Nipsey Hussle’s brother and co-founder of The Marathon Clothing, is tagged in a red hoodie on a crowded floor, and Jake tagged The Marathon again on a frame of himself beside the All Money In emblem. G Perico shakes his hand in front of an eye chart whose top line reads Blue Tshirt. Jake wears the GEEDUP x Vanson tee in one frame and Delivery 06/26’s white Waffle Signature Long Sleeve in another.

Earlier, on the last night of August, Jake posted from Delilah in West Hollywood with Edgar Berlanga, the Brooklyn-born super middleweight. The caption mapped the evening in eight words: “Delilah’s for the steak, Poppy’s to bridge up.” AJ Corleone was tagged on the street outside. The pictures keep it close: the valet sign, Berlanga’s iced EB pendant, the warm light inside.