Del. 02/26
The Delivery 02/26 lookbook: GDUP zip hoodies in 420gsm fleece, Garment Co. and Play For Keeps tees, red caps and the G sunglasses, shot in a roller-door garage beside a white Lamborghini. Released 27 March 2026.
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Released Saturday 14 March 2026, 6:30pm AEDT
On Saturday 14 March 2026 a GEEDUP hoodie the size of a house went up in Western Sydney. It was black and inflatable, with GEEDUP across the chest and Play For Keeps arched across the back, and it stood over a car park beside the brand’s box truck for a pop-up the team called Trading Day. The deal was simple: bring the old gear sitting at home, swap it at the truck for GEEDUP, and everything handed over would be donated to St Vincent de Paul.