In March the paper went to America. On 10 March Malice, one half of Clipse, sat at a podcast microphone in a white GDUP Sportsman tee; in June the account posted A.J. Corleone in Paris with both halves of the duo, “w/Pusha T & @malice”. On 22 March Lefty Gunplay posed in a black GEEDUP varsity jacket, A.J. beside him.

A week later Jim Jones was photographed with a gift: a basketball in a clear case, painted red and black with “PLAY FOR KEEPS” and the GEEDUP wordmark. The plaque underneath reads “Artwork by DoserNYC”.

On 16 April Sexyy Red stopped for a photograph with A.J. Corleone, a GEEDUP gift bag in the frame. On 7 May the Australian heavyweight Justis Huni wore a black GEEDUP tee to a press conference, a bank of broadcast microphones in front of him. And on 5 July Fabolous sat down to a steak in a black GEEDUP crewneck, a gold chain over the top.

The last word went to London. On 8 September, three weeks after the South Croydon rapper Kairo Keyz released his debut EP, UK New Jazz, GEEDUP posted him on a rocky coastline under an ice-blue sky, hood up in a GEEDUP puffer printed all over, the arched wordmark across the chest. It went up on @gdupwip, the brand’s work-in-progress account. By then @gdup.pfk had published its last edition, on 1 September.

None of it was a campaign, and the captions never explained themselves. Read together, the posts are a record of who was wearing GEEDUP in 2025, and where.