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Techsuits — Delivery 05/25

Released Friday 20 June 2025, 6:30pm AEST

Delivery 05/25 released on Friday 20 June 2025 at 6:30pm in Sydney. Its campaign was shot in a working dry cleaner’s, among the presses, the rails and the plastic, and its centrepiece was a new kind of hoodie for the brand: the techsuit.

The full preview went up five days out, and the rollout carried the drop time city by city.

Delivery 05/25 campaign film, June 2025

Picked up, pressed

The film opens on the drums. A row of commercial dryers, the GEEDUP name printed across the glass, garments turning behind it. From there it stays inside a dry cleaner’s. A man in a black Play For Keeps tee works the rail and the press, a varsity jacket goes up in plastic, and the new outerwear hangs bagged and ticketed: a black puffer, grey and baby-blue zip hoodies. At the counter a woman in a baby-blue hoodie and shorts waits on her order, a man in dark glasses leans into the lens, and the last customer walks out with a GEEDUP hoodie still in its bag.

  • At a dry cleaner’s, a man in a black Play For Keeps tee lifts a jacket in its plastic off the rail
  • Bagged jackets and hoodies in baby blue and grey hang on the dry cleaner’s rail
  • A woman in a baby-blue GEEDUP hoodie and shorts checks her phone at the counter of a dry cleaner’s
  • The woman in the baby-blue set leans on the dry cleaner’s counter, palms up
  • A man in a grey puffer collects a GEEDUP hoodie in its plastic from the counter

Techsuits

The headline pieces were the techsuits, zip hoodies whose hoods close into a built-in balaclava, with the Gdup handstyle printed large across the body. GEEDUP named them in two posts that week: “GDUP Techsuits - Friday 20th, 6:30PM.” and “BUILT-IN-BALLY this & that, drops Friday 6:30pm.” Around them came a quilted bomber with a tonal GEEDUP across the back, a black puffer, crewnecks in cream and navy and matching hoodie-and-short sets. On release day the line was simple: “Techsuits for every day missions.”

  • Black-and-white behind the scenes: a woman in a quilted GEEDUP bomber at the dry cleaner’s, another model behind her
  • Black-and-white: a model in a GEEDUP techsuit hoodie zipped to a built-in balaclava
  • A dry-cleaning ticket handwritten “Del 5 - 20/06/25, Friday 6:30 PM”

In black and white

Two days before release GEEDUP posted the shoot itself “in black and white”, the cast between the racks and the counter. One frame is a dry-cleaning ticket, filled out by hand with the release in place of a customer’s order: “Del 5 - 20/06/25, Friday 6:30 PM”. The drop went out globally at 6:30pm Sydney time, with the hour listed for Auckland, London, New York, Los Angeles and Puerto Rico.

More from Discover

  • Man in a grey zip hoodie and trackpants with the Gdup handstyle in tonal grey

    Del. 05/25 — Lookbook

    The Delivery 05/25 lookbook: GDUP Techsuits with a built-in balaclava, a black puffer, Play For Keeps and Movers & Shakers, shot among garment racks in a concrete room. Released 20 June 2025.

    Lookbook
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