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Discover

Slawn’s 1 of 1 GEEDUP Down Jacket

26 January 2025

Released Sunday 26 January 2025, 6:30pm AEDT

On 26 January 2025 GEEDUP’s talent account, @gdup.pfk, posted a minute of phone footage from Soho, London, under a seven-word caption: “@olaoluslawn 1 of 1 Geedup Down Jacket”. It is night. The artist Slawn, hood up, is bent over the bonnet of a classic Alfa Romeo with a red marker, laying his looping script across the white paintwork while traffic goes past. The jacket he is wearing is the point of the post: a white GEEDUP down jacket covered in hand-painted red and pink shapes. One was made.

At night on a London street, Slawn in a white down jacket painted with red and pink shapes draws red script across the bonnet of a classic Alfa Romeo — “@olaoluslawn 1 of 1 Geedup Down Jacket” on @gdup.pfk, Soho, London, 26 January 2025

The artist

Olaolu Slawn is a London artist who describes himself as “first born n bred Nigerian with a Nike shoe collaboration”. His winter of 2025 was a busy one. The day before GEEDUP’s post he announced that a painting he made with Central Cee had found a home in the Kardashian residence; a week later he announced a Nike collaboration, which arrived that month as the Slawn x Nike Air Max 90. In July his livery ran on the Racing Bulls Formula One cars at the British Grand Prix.

Back with GEEDUP

GEEDUP and Slawn go back to London Fashion Week in February 2024, when he painted a canvas with the team in the days around the brand’s fifty-deep ride through the city, a set GEEDUP later posted as “A skribble with slawnske.” The jacket footage came round again on 13 March 2025, when @gdupwip, the brand’s work-in-progress account, reposted it from London with the same words. The caption already said everything that needed saying: one of one.