The comeback post doubled as a giveaway, three online vouchers for the people who had stuck around. Then the countdown, “Del.2 // 30 mins”, and the delivery went live that evening.

Winter Del. 2 had been building for weeks before the page went down. In mid-May GEEDUP asked whether to restock “the PFK joints or sit tight for Del.2”, then answered itself: “PFK ALL DAY // Winter Del.2.” Keino track pants followed, filed under basics. On 1 June customs finally released the stock, and a week later the date was set: “Winter Del.2 // Friday 6.30PM AEST.” The day after, it posted the crew with two words: “A team.”

The response settled the next move. Within days GEEDUP wrote that, as much as it wanted to focus on Del. 3 and the puffer jacket release, “you’ve all made it clear as day that Del.2 needs a restock.” It pushed its supplier for one final run of the Del. 1 and Del. 2 favourites, Team Logo hoods, Sportsman crewnecks and PFK hoods among them, released on 19 June.

Three weeks later came the puffers, and with them the Brick, GEEDUP’s ten-year anniversary duck down.