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GENERALS — Collection 001 Lookbook

Released Friday 29 August 2025, 6:30pm AEST

The lookbook for GENERALS Collection 001, available from Friday 29 August 2025. GEEDUP’s new label was shot in the studio around a vintage green Mercedes sedan, two models at a time, under the line that became its motto: “for everyday missions.” The label’s own account, @g.enerals, posted the set with GEEDUP four days before the release.

  • Two models in a black GENERALS hoodie and a chestnut quarter zip beside a vintage green Mercedes

Three colours

Every piece came in the same three custom colours, “Jet Black”, “Chestnut” and “Nimbus Cloud”, on a 360GSM brushed fleece. The raglan hoodie and tapered pants, the zip hoodie with fleece shorts or pants, the oversized quarter zip and the crew neck all carried the GENERALS name small and tonal, finished with caps and beanies. GEEDUP described the line as two years in the making, built around “giving you all options without sacrificing brand equity or quality.”

  • Model in a black GENERALS hoodie and cap with Nimbus Cloud pants
  • Models in a chestnut set and a black quarter zip with grey pants beside the car
  • Model in a black vest over a white tee and Nimbus Cloud pants beside the Mercedes
  • Model in a black quarter zip and Nimbus Cloud pants
  • Two models on the car in a Nimbus Cloud quarter zip and a chestnut zip hoodie
  • Model crouched in black beside a model standing in a Nimbus Cloud hoodie set
  • Model in a Nimbus Cloud GENERALS hoodie and black beanie

More from Discover

  • A model in a black GENERALS cropped zip jacket and fleece shorts riding down an escalator

    GENERALS — Collection 001

    Two years in the making, GENERALS was GEEDUP’s first “green catalogue”: everyday pieces in 360gsm brushed fleece and three custom colours. Collection 001 released at 6:30pm on 29 August 2025.

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