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Del. 02/25 — Lookbook

Released Friday 28 February 2025, 6:30pm AEDT

The lookbook for Delivery 02/25, which released on Friday 28 February 2025 at 6:30pm. It was shot in a wood-panelled room with a fireplace, dried flowers and a leather armchair, and every frame was signed in script: “Delivery 02/25 // Geedup Co. - Sydney Australia.” GEEDUP posted all seventeen looks three days before the drop.

  • Man seated by a fireplace in a washed black GEEDUP tee and shorts
  • Man from behind in a washed grey tee with a Doberman graphic in a wood-panelled room

The pieces

Washed tees carried a Doberman portrait and a “Sports & Rec” arch naming Sydney, LA, London and New York. GDUPFK basketball singlets came in black and grey. Camp-collar shirts with matching shorts came in mint and in a brown print, over white singlets. Then the red and black, the combination GEEDUP teased with “You know what happened last time when we dropped a red & black”: GEEDUP arched across the chest of a black hoodie set, and the year’s first Script Logo hoodie and pant set, the Geedup script running down the leg in mint.

  • Back of a washed black tee printed GEEDUP Sports and Rec
  • Man in a black GDUPFK basketball singlet and grey shorts
  • Man in a grey GDUPFK basketball singlet
  • Man in a mint camp-collar shirt and matching shorts over a white singlet
  • Man in a brown printed shirt and shorts beside a seated woman in mint
  • Man in a black cap and black GEEDUP hoodie with red lettering
  • Woman reclining in a black GEEDUP set with red lettering
  • Man from behind in a black tee with a red GEEDUP and Gdup back print
  • Woman standing and man seated in matching printed and mint sets
  • Man in a black hoodie and pants with the Geedup script in mint
  • Black pants with the Geedup script in mint down the leg

More from Discover

  • Jay Malkoun in a black and red GEEDUP hoodie, seated by a wood-panelled fireplace, from the Delivery 02/25 campaign film

    Jay Malkoun for Geedup Co.

    Jay Malkoun, raised in Reservoir, Melbourne, fronts GEEDUP's Delivery 02/25: an interview film, the first Script Logo and Team Logo sets of 2025, and the launch of Behind The Garment on YouTube.

    Campaign
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