The idea, in GEEDUP’s words, was options. “2024 was loaded with heavy colour contrast, huge logo placements and highly detailed appliqué processes. So we flipped the switch, by leaning into simplicity and delivering an easy-to-wear collection of matching light weight fleece, bottoms, tees and headwear.” The micro Team Logo sat small on hoodie and trackpant sets in grey, mint, sand and black, worn by a cast of men and women. The graphic tees carried the louder lines: Play For Keeps, Greatness Demands Undisputed Performances and the Gdup handstyle.