The announcement film plays it as a rumour getting out. It opens on two phones lying on a tackle box, lighting up with messages: “GEEDUP x IBC???”, “Are you serious?”, “Sponsorship or partnership?” Then it cuts to a jetty, where two men sit fishing in folding chairs, one printed IBC and the other GEEDUP. A single subtitled line, “News travels fast,” lands before the film closes on the two logos side by side.

IBC is the work of its founder and promoter, Danny Mac. The format is built around stand-up exchanges in MMA gloves, a stripped-back, high-action take on fight night. IBC 02 was set for Nissan Arena in Brisbane on 28 November 2025, with Issac Hardman against Jordan Towns at the top of the card.

The partnership sits in a long line of combat sport for GEEDUP: two Melbourne tours for George Kambosos Jr’s fights with Devin Haney in 2022, Tyson Pedro fronting Summer Del.1/24 under the line “Proud to be a problem,” and Lilo Telepe’s biggest fight on Behind The Scenes in 2026.