It started at GEEDUP HQ in April, with Kambosos and the team in one frame and a three-word caption: “To be announced.” Through camp he tagged GEEDUP on his training posts and at the open workout at Federation Square. On 4 June the team posted from Melbourne: “Coming for the 5th belt.”

He fought in gold trunks with GEEDUP across the front and the Ferocious Spartan helmet on the waistband. Two days later the team wrote that Kambosos “came to do what he does, we came to do what we do as professionals”, described “a sea of Geedup flooding Melbourne and Marvel Stadium”, thanked the fans who showed up “in uniform”, and made a promise: “we will run it back soon enough.”

The full Melbourne tour vlog went up on YouTube on 13 October, three days before the rematch.

In July a team photo with Kambosos carried one word: “OCTOBER.” The rematch was set, and by September the partnership had become product. Kambosos announced it on his own page: “Ferocious X GEEDUP Dropping Next Friday 23rd 6.30PM AEST.”

The centrepiece was a blue hoodie in 380gsm fleece: GEEDUP Team Logo lettering across the chest in terry towelling and tackle twill, the Ferocious Spartan helmet embroidered over the right chest with KAMBOSOS JR beneath, and Core Logo hardware on the drawstring tips. Kambosos spent release day at GEEDUP HQ. That night the caption read “SOLD OUT // LIGHT WORK”.

Kambosos trained into the rematch in Ferocious × GEEDUP tracksuits, and GEEDUP went to Melbourne in numbers: “Crew Deep.” The day before the fight the team posted him in the tracksuit, then checked in from Rod Laver Arena: “Ground Floor.” On fight day the caption was two characters: “X2.”

The second tour vlog, nineteen minutes of fight week in Melbourne, went live on 2 November.

In February 2023 the team posted with Kambosos at GEEDUP HQ under the caption “Running it back very soon”, and two weeks later revealed what that meant: he would be the first guest on GEEDUP’s own podcast. P.001, hosted by Joey Leati, went live on Monday 6 March. Across 68 minutes it covers his early life and the come-up, the importance of his circle, “The Man In the Arena”, both Haney fights, life in the spotlight and the Kambosos legacy.

Kambosos returned to the GEEDUP frame in September 2024, tagged in the film for Delivery 08/24, “Problematic”. Two title fights, a sold-out capsule, two tour films and a first episode: a partnership GEEDUP documented from the first tease to the final bell.