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The Trophy — Team Logo Reversible Duck Down

Released Friday 30 July 2021, 6:30pm AEST

GEEDUP called it the 2021 Trophy. The Team Logo Reversible Duck Down was Winter Injection 2/21, designed around what the label called its strongest, most sought-after style to date and limited to 250 pieces. It released at 6:30pm AEST on Friday 30 July 2021, with music artist Day1 in the lookbook, and the name was left to explain itself: “You’ll understand why we have labelled it the ‘Trophy’ when you try it on.”

Winter Injection 2/21 campaign film.
The Team Logo Duck Down lookbook film, July 2021.
  • A person in a hooded GEEDUP down jacket, Play For Keeps scarf and ski mask, seated in a vehicle under purple light

Two-tone light grey on dark steel grey, reversible at the body, hood and pockets. A water-resistant nylon shell over a 90/10 duck down and feather fill, tackle-twill Team Logo appliqués, custom hardware, and the Team Logo emblem on the left arm in gold one side, silver the other. Each came with a Play For Keeps ski mask and scarf.

The release-eve challenge: “Find us a better reversible, more detailed, heavier, water resistant down jacket.” It sold out that night.

  • A person in sunglasses and a hooded light grey GEEDUP down jacket against a black studio backdrop
  • The Trophy: GEEDUP Team Logo Reversible Duck Down, Winter Inj. 2/21, image 1 of 2
  • The Trophy: GEEDUP Team Logo Reversible Duck Down, Winter Inj. 2/21, image 2 of 2
  • Close-up of a person in a Play For Keeps ski mask and scarf with a hooded down jacket
Lookbook — Day1
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