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Sportsman Reversible Duck Down

The Sportsman Reversible Duck Down was Winter Injection 1/21, GEEDUP’s first duck down jacket of 2021, released on Friday 25 June at 6:30pm AEST. It is two jackets in one: a black side with a slick, wet-look, water-resistant finish and a matte red ripstop side, on a shorter, sportier body than the label’s earlier duck downs.

Western Sydney rapper Hooligan Hefs, who first worked with GEEDUP in 2019, fronted the lookbook, teased a week out as “The Monarch.”

Winter Injection 1/21 campaign film.
  • Sportsman Reversible Duck Down lookbook, GEEDUP Winter Inj. 1/21, image 1 of 6
  • Sportsman Reversible Duck Down lookbook, GEEDUP Winter Inj. 1/21, image 2 of 6
  • Sportsman Reversible Duck Down lookbook, GEEDUP Winter Inj. 1/21, image 3 of 6
  • Sportsman Reversible Duck Down lookbook, GEEDUP Winter Inj. 1/21, image 4 of 6
  • Sportsman Reversible Duck Down lookbook, GEEDUP Winter Inj. 1/21, image 5 of 6
  • Sportsman Reversible Duck Down lookbook, GEEDUP Winter Inj. 1/21, image 6 of 6
  • GEEDUP Sportsman Reversible Duck Down jacket in black and red, product image 1 of 2
  • GEEDUP Sportsman Reversible Duck Down jacket in black and red, product image 2 of 2

Two sides, one jacket

Each side carries its own branding, an oversized Sportsman G on the black and GDUP Sportsman across the red, with custom G hardware and a hood that zips off. Of the campaign shoot, GEEDUP said only: “You don’t know half the things we get up to with these campaigns – some of which are best left unsaid.”

Before dispatch, every jacket went through a second round of quality control and was wrapped and packed by hand.

Winter Inj. 1/21 — BTS
Lookbook — Hooligan Hefs
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