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ComplexCon '21 — Booth B16 and the LA Capsule

Released Sunday 07 November 2021, 3:51pm AEDT

On 3 September 2021 GEEDUP posted two cities and a date: “SYDNEY - LOS ANGELES // @complexcon Nov 6th - Forever.”

Two months later the West Sydney label was on the floor at ComplexCon in Long Beach, California, at Booth B16. It was GEEDUP’s first touchdown on US soil, and it came with a capsule made for the occasion, unveiled in a film on 2 November, four days before the doors opened.

The LA Capsule, lookbook film, 2021.

The LA Capsule

GEEDUP described the LA Capsule as “a collection cultivated for our @complexcon activation”: some of its best sellers, remixed with Los Angeles details throughout, with a very limited run of each style.

The key piece was the LA Team Logo Reversible Duck Down, limited to 25 pieces. Black on one side and silver on the other, it carried a 90/10 duck down fill, a Team Logo tackle-twill appliqué, a zip-flip removable hood and a SYD–LA emblem on the left arm. Around it sat LA Team Logo hoodies in cream and navy, an LA Winners Circle crewneck, an LA Core Logo spray jacket, LA Keino track pants and LA Core Logo tees.

  • A model in the black side of the LA Team Logo Reversible Duck Down, gold SYD–LA emblem on the arm, white hood up
  • Back view of a white GEEDUP hoodie with LOS ANGELES in blue letters across the shoulders and sleeves
  • A model in the cream LA Team Logo hoodie, GEEDUP in navy with Los Angeles beneath
  • A model in the black LA Team Logo duck down jacket over a white hoodie, studio portrait
  • Full-length studio shot of a model in a white GEEDUP hoodie and black track pants

Booth B16

In the run-up GEEDUP posted a line it would repeat once the weekend was done: “Everything foreign, everything premium.” On 7 November it posted from the convention floor at Booth B16 with another: “From the west to the world.” The next day it shared King Combs at the booth, alongside the Platinum Group crew.

  • A model crouched on a Los Angeles street corner in a black GEEDUP crewneck and grey track pants
  • A model in a navy GEEDUP Los Angeles hoodie in a laneway

The man on the ground

Once ComplexCon wrapped, GEEDUP gave the credit to its “brother and US confidante”, A.J. Corleone. Without his help, the brand wrote, “our touch down on US soil wouldn’t have been possible, especially in a period where we can’t even catch a flight to another state.”

A year later GEEDUP was back in Long Beach, this time with a US webstore behind it.

  • Two models in black duck down jackets and white track pants, shot on film against a dark backdrop
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