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Food Drive, Los Angeles — with Platinum Group

November 2022, Los Angeles. A week out from the US store launch, GEEDUP teamed up with its good friends at Platinum Group on a food drive for the Boys & Girls Club of San Fernando Valley, raising food and funds ahead of the holiday season.

The launch post, location-tagged Platinum Motorsport, also tagged South Central United and Project 343.

The food drive, Los Angeles, November 2022.
  • A group outside Platinum Motorsport, Los Angeles, for the GEEDUP x Platinum Group food drive, November 2022

The club’s mission, as GEEDUP put it, is a safe place where young people have the opportunity to discover and create a better future. Anyone in LA who wanted to get involved was pointed to Believe in Giving.

Platinum Group on the food drive.

Old friends

The friendship went back at least to ComplexCon 2021, where members of the Platinum crew were tagged in GEEDUP’s posts from the event. When the team returned to Los Angeles in March 2022, Platinum was, in GEEDUP’s words, “sorting us wheels while we’re out here.”

The food drive fell during the LA/22 trip, and GEEDUP’s three-day recap on YouTube includes a sit-down with Platinum Group.

LA/22 Three Day Recap — GEEDUP on YouTube, Nov 2022

A week later the result was in: more than 150 families fed over Thanksgiving. GEEDUP thanked Believe in Giving and the whole Platinum Group team, and signed off simply: “Community strong.”

  • A volunteer in a black Platinum shirt and blue cap reaches into grocery bags lined up on the ground
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