GEEDUP spent the evening in the change room with him. Sammy, the brand’s community and partnerships manager, was there with the team from Bondi Boxing Club, most of them in white GEEDUP tees printed with the club’s name. The phone footage follows the routine: hands wrapped and checked, blue Everlast gloves laced and taped at the wrist, a few minutes of shadowboxing in front of the mirrors under the venue’s red walls.

The trunks were sand, with GEEDUP across the front, an SP monogram on the waistband and the club’s name and his sponsors’ marks across the back. Behind him a row of sand GEEDUP robes hung over the chairs.

In the last minutes the robe went on, GEEDUP arched across the back and SWEET P beneath it. Then came the things that had nothing to do with the brand. A red lei went over his head and a Samoan flag came out. Aokuso was born in Sydney to Samoan parents, and No Limit introduced him that week as “The Samoan Sweet P”.

Khahrazeh lasted into the second. A left hand, which the ABC described as “sweetly-timed”, put him down, and the stoppage came at 1:59 of the round. No Limit had it on its feed within minutes, a photograph captioned “OUT COLD” and then a film of the punch that ends with Aokuso looking down at his glove through the ropes before he raises his arm. The next morning a slow-motion cut followed under the line “He had to do it TWICE”.

It extended a year of early finishes: a first-round stoppage in Wollongong in April, a one-punch knockout of Luis Antonio Tejeda twenty-one seconds into the tenth round in July, when he won the Inter-Continental belt, and a fourth-round knockout in September. After July GEEDUP had written, “Ten rounds. One statement.”

The next fight was announced on the night. “Paulo Aokuso is USA bound,” No Limit posted with the knockout film. “Domination in Australian boxing. Time to hit the world stage.” Within the hour came the broadcast clip, “It’s time for Sweet P to go global”. Aokuso was named for the undercard of Devin Haney against Liam Paro, a unification of the WBO and IBF welterweight titles, at Chase Center in San Francisco on 19 December 2026, 20 December in Australia. It was announced as his international debut. Paro, the IBF champion, fought his own 2025 comeback in GEEDUP trunks.

The next day Aokuso thanked his coach, his manager, Bondi Boxing Club, No Limit and the sponsors who had backed him, GEEDUP among those he tagged. He finished with a line of his own: “San Francisco, here we come.”

GEEDUP has been in his corner for a while. The brand tagged him in its 2025 “Community Archives” under the line “From the west, to the world”, and put his name on the poster of No New Friends, its Delivery 08/25 short film. In July 2026 he fronted Delivery 05/26 with his daughter, under a line that still stands: “Every fighter has more than one title. Paulo’s greatest will always be a father.”