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Discover

No New Friends: A Short Film with Moonboy Studios

Released Friday 28 November 2025, 6:30pm AEDT

For Delivery 08/25, GEEDUP partnered with Moonboy Studios to make a short film. Shot over several locations, with a billboard of its own, it is one Jake Paco counts among the most extensive campaign videos GEEDUP has made.

It was made for the label’s Black Friday event in November 2025, and it carried one line from start to finish: no new friends.

No New Friends — a Jake Paco film, in association with Moonboy Studios

The partnership

Moonboy Studios already knew the label, having made the Delivery 07/25 campaign in September and the Geedup x Foot Locker x TN film in October. The poster billed it as GEEDUP presenting, in association with Moonboy Studios, a Play For Keeps production and a Jake Paco film. Kevin Bar (Moonboy) and Bronson Moyle directed, Kevin Bar cut it and built the effects and sound, and Josh Hoole produced.

  • Blue-toned cinema-style poster for the Del. 08/25 short film: three faces above a night-time crowd, Paulo Aokuso named beneath, full credits, and the Moonboy Studios and GEEDUP logos
    The poster: GEEDUP presents, in association with Moonboy Studios

The shoot

The crew moved through a night-time street where a crowd gathers between fire barrels, the front steps of a house, a stairwell, a locker room and a ringside fight night counting down to round three, then out to a car boot beneath residential towers. Paulo Aokuso, named on the poster, is at the centre of the fight.

  • A crowd gathered at night outside a building lit by fire barrels — still from the Del. 08/25 short film
    Fire barrels and a crowd at night
  • Men in GEEDUP on the front steps of a house — still from the Del. 08/25 short film
    On the front steps
  • Two boxers in a ring under low blue light, a crowd at the ropes — still from the Del. 08/25 short film
    Fight night, ringside
  • A man in GEEDUP at an open car boot beneath residential towers at dusk — still from the Del. 08/25 short film
    A car boot beneath the towers

The billboard

Then the film left the feed. A roadside billboard went up carrying the poster: three faces in blue over the date 28.11.25. GEEDUP revealed it in its own teaser on 20 November, a car-park conversation that ends with someone pointing across the road and asking, “is that us?” The caption said only “Movie incoming…”

  • A roadside digital billboard carrying the film’s poster: three faces in blue over a 28.11.25 date — Del. 08/25, GEEDUP x Moonboy Studios
    The billboard, from GEEDUP’s own teaser
“Movie incoming…” — the billboard reveal, 20 November 2025

The film

The full film went up on 24 November. It opens on a GEEDUP hoodie on the back seat of a car, until someone smashes the window and grabs it. Then a basketball rolls through the street on fire. It closes on a single line: “Every thread earned.”

The delivery

Delivery 08/25 landed on Friday 28 November 2025 at 6:30pm Sydney time. It reached past clothing: a PFK beach chair, “the chair you didn’t know you needed”, in the all-over Play For Keeps pattern, and GEEDUP basketballs. The Team Logo Script Hoodie in black and dusty pink paired chenille Team Logo embroidery with a 3D chain-stitch Geedup Co. script on 340gsm fleece.

  • Black hoodie with pink chenille GEEDUP lettering and a Geedup Co. script — Del. 08/25
  • Close-up of the pink chenille and chain-stitch script — Del. 08/25
  • Detail of the pink chenille and metal drawcord tips — Del. 08/25
  • Woven GEEDUP label on the hoodie pocket — Del. 08/25
  • Black PFK beach chair with a GEEDUP print on the backrest — Del. 08/25
  • Close-up of the GEEDUP print on the chair — Del. 08/25
  • The all-over Play For Keeps pattern on the chair seat — Del. 08/25
  • The GEEDUP shoulder strap on the chair — Del. 08/25
The basketball
The announcement
Video — @moonboy_studios Directed — @bronson.moyle, @moonboy._ DOP — @bronson.moyle Produced — @joshhoole, @aloshfilms Gaffer — @_aaronashwood_ Editor — @moonboy._ VFX — @moonboy._, @joshhoole Colourist — @jrbfilms SFX — @moonboy._

More from Discover

  • Black hoodie with pink chenille GEEDUP lettering on a dark backdrop — Del. 08/25 Lookbook

    Del. 08/25

    The Delivery 08/25 lookbook, shot with the bredrinos: Play For Keeps and Dobermann hoodies, pink chenille lettering, Team GEEDUP tees, camo Handstyle cargos and GEEDUP basketballs. Released 28 November 2025.

    Lookbook
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