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10YR Keychain

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15YR PFK Hoodie Black/Orange

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15YR PFK Hoodie Black/Orange

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2026 T-Shirt Black/White

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Always Neighbourhood Tee - Black/Red

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Cursive Logo Trackpant Black/White

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Cursive Logo Trackpant Black/White

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Discover

Winners Circle

26 July 2024

Released Friday 26 July 2024, 6:30pm AEST

Winners Circle was the name of Delivery 07/24, and GEEDUP gave the release a short film of the same name. The campaign opened on 15 July with an eight-frame carousel, “Winners Circle – Delivery 07/24, Fri 6:30PM,” then on 18 July with a single poster dressed like a festival one-sheet, laurels and all, under the line “A short film, coming soon.” Four days later the film itself went up, ahead of the drop on Friday 26 July 2024 at 6:30pm.

The poster that announced Winners Circle.

From sample day to the film

Winners Circle followed two weeks after Injection 2, the Handstyle Reversible Bomber Jacket, teased in two reels from Sydney and released on Friday 12 July. The delivery’s own run-up is on record. The second episode of Behind The Brand, GEEDUP’s YouTube series, follows Delivery 07/24 from sample day through the campaign shoot, a crew gathered in a gravel courtyard beside a white truck.

The film itself runs just under two minutes, and its scenes include kids riding bikes and the crew around a dinner table. Its release post on 22 July kept to the essentials: “Winners Circle – Delivery 07/24 // Fri, 6:30PM.”

Behind The Brand EP 2: Delivery 07/24 Sample Day + Campaign Behind The Scenes — GEEDUP on YouTube, Aug 2024

Winners Circle, Delivery 07/24 — campaign film

The range

The poster named four hoodies, Team Logo, Handstyle, Script Logo and Problem, and the delivery built out from them. The hoodies were cut from 480gsm fleece in vintage washed black, relaxed in fit, each with a leather badge on the kangaroo pocket. The Team Logo came in terry towel and tackle twill, the Script Logo with chenille at the shoulder, and the Proud To Be A Problem with a woven patch at the chest and an oversized raw-edge chenille appliqué across the entire back.

The PFK Flannel Jacket, in black/grey and red/navy, ran Play For Keeps in terry towel from sleeve to sleeve over a PFK jacquard lining. The oversized tees were a 260gsm cotton blend: Stacked Logos appliquéd across the back, PFK in chain-link script at the chest, Always Neighbourhood across the shoulders. Stacked Logos trackpants and kids’ versions of the tracksuit and flannel jacket completed it.