The trip was announced on 4 April with a photo of the flights, and the first London post went up on the 10th. Two days later came the line that named the campaign: “SYD // LA // LDN - This thing of ours.”

Between shoots the crew moved through Soho and the West End and stopped at BSTN’s London store, where the caption promised a return for the Top Boy premiere. Behind-the-scenes posts with Headie One, Abra Cadabra and RV followed on 14 April.

The campaign photographs were made on the Broadwater Farm estate in Tottenham: long concrete blocks, walkways and grass verges, with a black Rolls-Royce pulled up on the path. Abra Cadabra grew up on the estate, according to his artist biography, and belongs to North London’s OFB collective.

In the run-in each artist got his own portrait, posted with the release date. RV’s carried the caption “Never been beat, never been benched”; Headie One’s and Abra Cadabra’s read “PFK Forever & Always.”

The delivery was built on Play For Keeps. The PFK Hoodie came in 380gsm fleece with a Core Logo woven badge at the chest and Play For Keeps embroidered at the back, alongside PFK tracksuits in blue and grey, a black PFK Monogram Hoodie in 561gsm fleece with custom PFK jacquard, and Sportsman quarter zips in cream and black with Sydney – Los Angeles in tackle twill and badges down the sleeve.

Autumn Del.3/23 released on 28 April. Three days later GEEDUP called it another hit and thanked everyone who had copped: the season favourites, the post said, were gone within minutes.