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Taktix & THE 046 for Geedup Co.

26 September 2025

Released Friday 26 September 2025, 6:30pm AEST

Delivery 07/25 handed the camera to two acts. Taktix and THE 046 each got a film of their own, “Taktix for Geedup Co” and “THE 046 for Geedup Co.”, released five days apart inside a three-week build-up of short films, carousels and teasers.

The delivery released on Friday 26 September 2025 at 6:30pm Sydney time, with drop times posted for London, Auckland, New York and Los Angeles. At the centre of it was the PFK Flannel Jacket.

Campaign film: a hooded figure in a white G hoodie under low blue light — Del. 07/25 — Delivery 07/25 — the film

Two films

Moonboy Studios produced the campaign film, posted two days out with the delivery’s global drop times; the credits name Moonboy as creative director, editor and sound designer. The talent films came separately. Taktix performed to camera on a grey studio backdrop in a plaid flannel jacket on 17 September, and THE 046 followed on the same set five days later in GEEDUP hoodies and tracksuits, each posted jointly with the artist.

Taktix performing on a grey studio backdrop in a plaid flannel jacket and cream hoodie — Del. 07/25 — Taktix for Geedup Co

THE 046 on set in GEEDUP hoodies and tracksuits, performing to camera — Del. 07/25 — THE 046 for Geedup Co.

The run-up

The teasers carried one-line captions. “Forever & always.” over a burnout with Play For Keeps lettered on the tyre. “Jugar a muerte.” at the wheel of a hot-rod buggy. “Tunnel vision.” with a handstyle-wrapped convertible. And one story nobody wanted to repeat: “Anyone else videographer smashed a lambo?”

Between the films ran a daily carousel, one look at a time, from 5 September to release week, every post under the same line: “GEEDUP - Del.07/25 // Fri 26th, 6:30pm.”

A motorbike burnout, Play For Keeps lettering on the rear tyre, rider in red — Del. 07/25 — “Forever & always.”

A man in a plaid jacket at the wheel of a hot-rod buggy carrying a GEEDUP plate — Del. 07/25 — “Jugar a muerte.”

A white convertible wrapped in GEEDUP handstyle driving through a tunnel — Del. 07/25 — “Tunnel vision.”

Driving in a plaid PLAY jacket, telling the story of a damaged car — Del. 07/25 — “Anyone else videographer smashed a lambo?”

The garments

The PFK Flannel Jacket ran through the films: 480gsm fleece, Core Logo hardware, a chenille Core G at the left chest, an oversized chenille PFK from sleeve to sleeve and a PFK jacquard lining.

The red PFK hoodie went tonal — 380gsm fleece with tackle-twill embroidery, Play For Keeps across the shoulders and down the sleeves.

Night film: truck headlights, a hooded figure in a flannel jacket and a G trophy — Del. 07/25 — “It’s coming…”

With the bredrinos

The week before release, GEEDUP posted the talent together on set, Taktix, THE 046 and V.V Ace, under a caption that summed up the shoot: “BTS with the bredrinos.” The day before the drop the same faces fronted the lookbook, billed as “an A-grade line up”.

On release morning the last word went to the customers: “Don’t be that person in the inbox talking about they missed out.”

Behind the scenes with the talent, laughing over a laptop in white hoodies — Del. 07/25 — BTS with the bredrinos

Talent — @taktix.tbs, @the_046_official Production — @moonboy_studios Creative director, editor, sound design — @moonboy._ VFX — @joshhoole

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Taktix & THE 046 for Geedup Co.

Two films

The run-up

The garments

With the bredrinos

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Two films

The run-up

The garments

With the bredrinos

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Del. 07/25

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