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10YR Keychain

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10YR Keychain

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15YR PFK Hoodie Black/Orange

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15YR PFK Hoodie Black/Orange

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2026 T-Shirt Black/White

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2026 T-Shirt Black/White

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Always Neighbourhood Tee - Black/Red

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Always Neighbourhood Tee - Black/Red

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Always Neighbourhood Tee - White/Baby Blue

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Always Neighbourhood Tee - White/Baby Blue

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Cursive Logo Hoodie Black/White

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Cursive Logo Hoodie Black/White

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Cursive Logo Trackpant Black/White

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Cursive Logo Trackpant Black/White

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G Trucker Hat Navy/Red

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G Trucker Hat Navy/Red

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G Trucker Hat Pink

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G Trucker Hat Pink

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Geedup Co. Gift Card

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Geedup Co. Gift Card

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Discover

All New for ’26 — Summer Del. 01/26

23 January 2026

Released Friday 23 January 2026, 6:30pm AEDT

GEEDUP opened 2026 with a dare, posted on 11 January: “Who else can drop hoodies in summer? We’ll wait…” The teasers had started four days earlier under one line, “All new ishhh for 26’”, and kept coming through the month in carousels captioned “Ain’t nothing nice” and “G.D.U.P”.

On 19 January the date was locked. Summer Del. 01/26 would release on Friday 23 January at 6:30pm Sydney time, with early access by SMS and email. Fifteen pieces, with fleece at the centre.

A gloved hand spray-painting an orange Play 4 Keeps piece across the side of an old bus — Summer Del. 01/26 — “All new ishhh” — the announcement

Paint and steel

The announcement film put a spray can to the side of an old bus, an orange Play 4 Keeps piece going up panel by panel in the same orange as the delivery’s lead hoodie. The same week a GEEDUP-branded shipping container was filmed riding through traffic on the back of a truck, posted without a word of caption. The range itself came out a few frames at a time until the 20-frame lookbook went up three days before release.

A GEEDUP-branded shipping container on a truck, filmed from a following car — Summer Del. 01/26 — A GEEDUP container on the move

Lookbook film on a grey backdrop: a model in GEEDUP tees, caps, cargo shorts, crewnecks and hoodies, with embroidery close-ups — Summer Del. 01/26 — the lookbook film

Hoodies in summer

The Play4Keeps Handstyle Hoodie led the teasers: 340gsm fleece, the GDUP Handstyle logo in chenille on the side of the hood, Play 4 Keeps in chenille across the body, Team Logo embroidery on the sleeve, a woven badge on the kangaroo pocket and Team Logo snap buttons. The Handstyle G Hoodie used the same fleece, chenille handstyle across the chest over a 3D-embroidered Core G, and the Team Geedup Crewneck carried Team Geedup Motorsports artwork embroidered across the back.

For the heat there were 280gsm cotton waffle-knit long sleeves with PFK in cursive chain stitch across the shoulders; heavy 230gsm tees, among them the Geedup Stack tee with G.D.U.P printed across the back; cotton ripstop Handstyle cargo shorts; and micro-ripstop five-panels with mesh side panels, PFK seam tape and a rubber “Its Not For Everyone” appliqué.

A team member walks the rack on set, showing long-sleeve waffle tees, Play For Keeps back prints and a handstyle hoodie — Summer Del. 01/26 — “15pcs of the good shiii”

Release day

On the morning of the drop GEEDUP walked the rack on camera, from waffle tees and Play For Keeps back prints to the handstyle hoodie, under a simple caption: “15pcs of the good shiii. Tonight, 6:30pm.” Five hours out, a 17-slide countdown laid the range flat one last time.