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Released Friday 29 August 2025, 6:30pm AEST
The lookbook for GENERALS Collection 001, available from Friday 29 August 2025. GEEDUP’s new label was shot in the studio around a vintage green Mercedes sedan, two models at a time, under the line that became its motto: “for everyday missions.” The label’s own account, @g.enerals, posted the set with GEEDUP four days before the release.
Two years in the making, GENERALS was GEEDUP’s first “green catalogue”: everyday pieces in 360gsm brushed fleece and three custom colours. Collection 001 released at 6:30pm on 29 August 2025.
